- Wednesday, Oct. 17, 2012
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- NEW YORK
Darren Moran, who moved over from the account to the creative side of the business during his first tour of duty at BBDO New York, has returned to the agency as an executive creative director. He will report to David Lubars, chairman and chief creative officer, BBDO North America, and have responsibility for various brands. Moran was most recently chief creative officer at Draftfcb, New York.
Moran began his advertising career in 1990 as an account manager at BBDO New York before switching to the creative side of the business where he worked on brands such as GE, Hyatt, Frito-Lay and Visa. He left as a senior copywriter and subsequently went on to become global creative director at Y&R, New York. There, he oversaw work in 60 offices around the world and was responsible for global brands such as Xerox, Chevron and LG. For the latter, he turned out the lauded "Give it a ponder" campaign starring James Lipton.
After Y&R, Moran became chief creative officer at Draftfcb in New York. Clients included Kraft, Nivea, US Freeskiing, Gerber, and Jamaica Tourism. In particular, the agency's work for Oreo's 100th birthday celebration has been the most successful in the brand's history.
Moran's list of awards includes Lions, Pencils, Clios, Webbys and Addys. Moran estimates that he has been involved with more than 60 brands across a dozen categories over the course of his 22-year career.