- Wednesday, Oct. 17, 2012
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Bob Winter, formerly chief creative officer at Y&R, Chicago, has joined Crispin Porter+Bogusky (CP+B) as an executive creative director to lead that agency's creative department in Miami. He will work on a variety of key clients and partner creatively with Alex Burnard, VP, executive creative director.
Perhaps best known for being the creator of the Bud Light "Real Men of Genius" campaign during his time as a creative director at DDB, Winter has also served as an executive creative director at Leo Burnett, USA, and a creative director at Goodby, Silverstein and Partners.
During his time as CCO at Y&R, Chicago, the agency won numerous new pieces of business and awards, created the groundbreaking Craftsman live interactive series "SCREW'D," and took the hotels.com brand global with the "Extreme Booking" viral series.
Winter has earned recognition at Cannes, Clios, One Show and D&AD, among other competitions, for his work for PETA, Craftsman, Budweiser, McDonald's, Nintendo, Altoids, Greenpeace, Ace Hardware and Netflix. A frequently requested award show judge, Winter has served on many advertising juries, most recently the One Show. Winter is currently producing a short film about the history of the KISS song, "Beth."
"The first time I met Bob, I knew he would be a perfect fit for CP+B. Because it is not just about having creative pedigree here. It's about being able to inspire and motivate young creatives to be better than they think they can be. We believe Bob is that special of a person," said Rob Reilly, worldwide chief creative officer, CP+B.