- Friday, Jul. 26, 2013
- 0 Comments
- LOS ANGELES
Production house LIMEY has signed director Caitlin Felton. She joins a company directorial roster that includes Nick Jones, Rob Luehrs, KN+SAW, and Graeme Joyce.
Felton, who resides in New York City, is a graduate of the School of Visual Arts (Photography). Upon graduation, she began working in the On-Air Promos department of MTV. Felton got her start directing through MTV, and created many spots, which won numerous awards including ACE, BDA and Promax honors. While at MTV, Felton directed music videos, including a clip for Paula Cole, which was nominated for "Best Female Video of the Year" (MTV Awards). Felton made her transition to commercials when she joined Satellite Films. She has had tenures at Go Film, Rabbit and most recently Lost Highway. Felton has helmed spots for clients such as Sprite, AT&T, Medicare, Crayola, Lowes, Wal-Mart, Aveeno, PDFA, Tide, Quaker Oats, Duncan Hines, Rice Krispies, Sylvan Learning Center, Subway, Humira, Pampers, and Anheuser Busch. Recently, she traveled to Rwanda to work on a documentary through Women For Women International. A passion project, Felton interviewed and filmed women creating bricks for a new learning center that helps women recover from the aftermath of genocide.
LIMEY owner/executive producer Andrew Denyer was introduced to Felton by his colleagues at Chelsea. (LIMEY, a boutique operation, can tap into the resources of a larger production company via its ongoing partnership with Chelsea, which is headed by Allison Amon and Lisa Mehling.
Denyer recalled, "Lisa Mehling told me I had to meet Caitlin, and to get myself on a plane to New York as soon as possible. From our first phone call and meeting in New York, I felt an affinity--not only for Caitlin's work--but who she is a director and person."
Felton said she gravitated to LIMEY based on several factors, including her immediate rapport and connection with Denyer, as well as her new roost being a small shop that at the same time has the advantage of being able to access "the expansive resources that Chelsea offers when needed."