- Friday, Oct. 18, 2013
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The Mission, based in Venice, Calif., elevates skateboarding to unexpected levels in the :30 "Satellite" directed by Tarsem via @radical.media for Mountain Dew out of BBDO NY. The spot features a trio of Dew-amped, gutsy skaters who take to the skies to uncover the half-pipe potential in a towering satellite dish. The Mission handled VFX on the spot to enhance the perilous skateboarding adventure by creating a CG satellite, extensive matte painting, rig removal, texture and lighting work.
"Satellite" opens on the three teens taking a Mountain Dew break post-skateboarding. The monotony is quickly broken when one of the boarders spots a hefty satellite dish atop a nearby hill. The trio scales the fence and makes their way up the ladder to the top of the dish. Taking a moment to quickly survey the stellar skateboarding conditions, they strap on their helmets and start skating the ramps of the dish's interior. After working up a thirst, they pause for another refreshment break, sitting on the side of the satellite dish before cracking open a fresh Mountain Dew. Then the dish adjusts its angle to receive a new signal, dramatically tipping away from the skaters. The teenagers grip onto the side for safety, suddenly fearful for their lives. But after taking a swig of his drink, one boarder regains his courage and heads back in for another round, howling with excitement.
Nylon Scores Climate Reality Project Nylon Studios has composed the soundtrack for Al Gore's "What I Love" climate change broadcast campaign, featuring the voice of actress Demi Moore. Selected by production company B-Reel in Los Angeles, Nylon Studios partnered with the team to compose a track for the commercial, which works in tandem with the "What I Love" online campaign centered on educating people on how they can help save what they love on planet earth.
Helping to raise awareness about the threats of carbon pollution, the interactive campaign is an initiative of The Climate Reality Project, a non-for-profit organization founded and chaired by former US Vice President Al Gore.
Under the direction of Nylon Studios' director of music Mark Beckhaus, lead composer Michael Yezerski and executive producer Christina Tortorelli spent a few weeks working on the project, writing tracks and playing with the tone to make sure there was an elegance and simplicity to the music that complemented and enhanced the commercial's lush visuals.
People In The News... Editor Brad Turner has joined NYC-based Post Millennium. His reel includes spots for Intel, Microsoft, Sony, Kindle, Adidas and HBO's Game of Thrones. This marks a return for Turner to Post Millennium. He first came aboard back in 2002, leaving in '09 to pursue freelance opportunities....NYC-based music/sound design company tonefarmer has brought aboard producer Liz Higgins, associate producer Jake Falby, and studio manager Sam Skarstad. Higgins was at Smuggler, where she worked closely with EPs in managing the NY office. Falby worked with entertainment company Big Frame to compose and produce the score to YouTube star Joe Penna's directorial debut "Meridian." Falby primary focus will be on non-spot special projects. Skarstad's black metal band Yellow Eyes was just named one of Stereogum's 40 best new bands of 2013....