1) What industry trends or developments were most significant in 2019? 

2) How did your agency or department adjust/adapt to the marketplace in 2019? (diversification, new resources/talent/technology, new strategies, etc.) You are welcome to cite a specific piece of work which shows how lessons learned in 2019 were applied.

3) What work in 2019 are you most proud of? (Please cite any unique challenges encountered)

4) As the lines between advertising and entertainment continue to blur, are clients asking you to produce more “entertainment”? Please cite an example from this year and/or tell us about a project you’re working on for 2020. 

5) Gazing into your crystal ball, what do you envision for the industry--creatively speaking and/or from a business standpoint--in 2020? 

6) What’s your New Year’s resolution, creatively speaking and/or from a business standpoint, for your agency or department? Do you have a personal New Year’s resolution that you can share?

John McAdorey
Director Of Verizon Production

3) Generation Lockdown was the most important work I did in 2019. My brother is a lacrosse coach at Marjorie Stoneman Douglass in Parkland so I jumped at the opportunity to partner with MFOL. The producers at Hungry Man and I spent six months researching companies that would allow us to shoot our drill in their workspace…and while the awards and accolades are great the most important reward from that project is that it started so many conversations about what our children are learning every day at school.

4) Definitely getting a sense that there are more entertainment style jobs coming our way…which is a great and exciting challenge for the producers on my team. One of our deliverables for Super Bowl 2019 was a half hour documentary that ran on CBS Sports and the NFL Network – after doing so many digital executions it was fun to have the opportunity to do a feature length execution.

5) Across all of our Verizon production platforms we are consistently learning to be more ergonomic and nimble. This will continue into 2020 as we producers will continue to be charged with leading the ways to efficient production solutions to accommodate tighter timelines and budgets. My production team is continuously keeping up with trends and learning how to problem solve in real time so we can keep ambitious programs on track creatively and financially.

6) Every year I challenge myself to do something impossible. From running marathons, to a small part in a big movie, there always needs to be a goal personally and professionally. For 2020 we have a few big hills to conquer.

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