Creative Director/Director
Spittn Image
1) The most relevant business lessons I learned in 2018 would have to be “clarity” when on a creative project with other creatives. I have been on several great projects where “collaboration” was at the heart. But the one thing I know that can make a collaboration a bit “muddy” is expectations or not being clear on the creative goal. I had to really look at my part when it comes to working with others. As I go into a few projects for 2019 with other creatives, I find myself being very clear with what is asked of me and what I ask of others. So we can make the process enjoyable and effective.
2) The industry is at a really interesting crossroads, with social media being at the forefront. It’s really easy to get caught up into rushing projects, to stay afloat with the heavy competition that is seen online. I really believe social media can be a great asset if you don’t let it dictate your talent and creativity. But use it as a platform to share, promote, motivate, and last but not least, inspire. I believe it’s going to be a great balance in exciting projects that are independently inspired, and perfectly executed with today’s technology across the board.
3) I am joyful about the goals we have for 2019. Spittn Image has grown into a really safe creative home. Which has been our goal from Day 1. We are starting to expand our company in fun, creative ways. It’s going to be exciting to share these projects in the future. I truly believe when Melissa Ciampa decided to start Spittn Image, she had the heart and love for the production industry drive the company, which still stands today. I am honored to be the Creative Director of a company that motivates me and inspires me.
4) I am excited about the completion of my next short film “The Witching Hour,” which was exec produced by Melissa Ciampa and written by Lucia Tarantino. This was a great project to be part of. I learned so much as a filmmaker. I took some risk and stretched myself creatively with the responsibility of such a tender story. I hope it resonates with the audience. Sometimes, you just never know. LOL. We are embarking on the “film festival” journey now. Excited for the possibilities.
5) I am really inspired about the actions being taken against these issues. We as a strong, female-led company, obviously really keep our rights in place and at the forefront. But we also work with respectable teams and employees. Our platform is very liberal and morally conscious. I am excited to continue to see such issues addressed, in order to keep our rights as women just as equal in the work place.
6) Our company Spittn Image is slowly expanding with other creatives added to the roster. We believe that with careful selection to our team, we will be able to create “what matters” content to the world, and give creatives a safe home to create in. With no boundaries!
Nikki Maizel Named President Of Publicis New York
Nikki Maizel has been hired as president of Publicis New York. She reports to Carla Serrano, global chief strategy officer of Publicis Groupe and CEO of Publicis New York.
Maizel brings more than two decades of leadership experience to her new role. Most recently, she served as the head of business leadership and managing partner at McCann New York, where she transformed the agency’s business and growth strategies while shaping its culture and employee training infrastructure, receiving numerous accolades during her tenure.
“Our industry is at a pivotal moment, with clients seeking partners who can challenge them to innovate, impact their bottom line, and move faster than ever,” said Serrano. “Our ‘Power of One’ approach, embodied within Publicis New York, allows us to offer integrated solutions that meet these demands. We’re thrilled to welcome Nikki, who has a proven track record of growing businesses globally, building best-in-class teams, and elevating collective offerings to clients.”
Maizel said, “Publicis Groupe has earned a reputation for pushing the boundaries of what’s achievable. I’m excited to collaborate with our partners and teams to set our clients apart. Publicis New York is the engine behind ‘Power of One,’ the unique model of the future that combines cross-agency capabilities, so I can’t imagine a more exciting time to join and help shape what’s next for our clients and teams.”
Maizel becomes the latest Publicis New York appointment under Serrano’s leadership. Last year, Publicis New York named Patrick White as its chief strategy officer, and welcomed Joe Mongognia as its chief creative officer.
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