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    Aaron King joins Spontaneous as creative director

    By SHOOTUpdated:No Comments980 Views
    NEW YORK --

    Design and VFX studio Spontaneous has hired Aaron King as creative director. He is a veteran CD who has been a driving force behind assorted iconic rebrands, promos, main titles and commercials for HBO, Showtime, LIFETIME, Syfy, ESPN, Olay, Citi and BMW.

    Most recently, King served as partner at Be Creative Management, where he curated world-class studios in a number of disciplines ranging from strategy to execution. He oversaw concept and design across all platforms, including commercials, promos, television packaging, motion graphics, animation, print, key art and digital and social media.

    King got his start as a creative director and designer for creative agency and design house Pittard Sullivan. He would eventually land at New York-based Pure as executive creative director, where he oversaw its transformation into a commercial visual effects and design company.

    Spontaneous is part of Lively Group, the parent company of BlueRock, Scarlett and Ballistic. Lively Group is certified by the Women’s Business Enterprise National Council (WBENC) as a certified woman-owned company.

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    Tags:Aaron KingSpontaneous



    Elevado Names Bryan Farhy Managing Director To Scale Its Hybrid AI Production Studio

    Monday, August 10, 2026

    Hybrid AI production studio Elevado has appointed Bryan Farhy to serve as its managing director. Farhy will own Elevado’s commercial function--leading new business, go-to-market strategy, and studio growth--as the studio expands its roster of agency and brand partners.

    The hire marks a deliberate next step for Elevado which was launched in 2025 under the Saylor umbrella. Elevado has built a reputation for hybrid workflows that fuse AI with live action, animation, and VFX for clients including Johannes Leonardo, Prime Video, Adobe, Netflix, Apple, Universal, and Hilton.

    “We’ve spent the last year proving the work. Now we’re building the business to match it,” said Rupert Cresswell, co-founder & chief creative officer, Elevado. “We’re not bolting AI onto old production models--we’ve built an entirely new one. Bryan has spent his career translating exceptional creative into exceptional partnerships, and he does it with taste. He’s the right person to put Elevado in every room where the most ambitious advertising work gets decided.”

    Farhy joins Elevado with more than two decades of commercial leadership across the production and advertising industries. His career includes senior management at Method Studios, where he served as managing director, West Coast; B-Reel, as director of business development for North America; RSA Films as executive producer and head of sales USA; and Stink Films, as North American head of sales. Across those roles he has built and led relationships with brand-side marketing leaders, agency production heads, and creative directors--and has become known for architecting brand alliances that create real, lasting value for clients and talent alike.

    At Elevado, Farhy will build and manage the... Read More

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