The winners of the 2014 London International Awards were announced today and topping the field was adam&eve DDB, London, which earned not only Agency of the Year distinction but also two Grand LIAs–one for John Lewis’ “Bear&Hare” in TV/Cinema/Online Film, and the other for Harvey Nichols’ “Sorry I Spent It On Myself” in the Integration category.
Also scoring impressively at the LIA competition was BBDO which took the Network of the Year mantle for the third time in four years, having also picked up the award in 2011 and 2012.
Rounding out the headline agency winners was Serviceplan Munich which was designated as the Independent Agency of the Year.
MJZ was named Production Company of the Year while MPC earned the Postproduction Company of the Year honor and Eardrum Australia copped top billing as Radio & Audio Company of the Year.
There were a total of six Grand LIAs bestowed this year. In addition to the two won by adam&eve DDB, the other Grand honors were bestowed upon: Dentsu Inc. for “Sound of Honda/Ayrton Senna 1989” for Internavi in the Digital category; OgilvyOne London for its British Airways “Magic of Flying” Billboard entry; Marcel Paris in the Non-Traditional category for its “Inglorious Fruits and Vegetables” campaign for Intermarche; and Creative Artists Agency in TV/Cinema/Online Film–Music & Sound for Chipotle Mexican Grill’s “Scarecrow.” The latter featured as its soundtrack a haunting version of the song “Pure Imagination” recorded by Fiona Apple. Duotone audio group in NY handled music supervision on “Scarecrow.”
The top performing nation at this year’s LIAs was the U.K., which edged the U,S. in second place with Germany finishing third. Australia in fourth and Canada in fifth rounded out top five.
A full breakdown of the winners of the 2014 LIAs can be found here.
Forsman & Bodenfors Shifts Its Singapore Group Creative Director Ivan Guerra to Its NYC Hub
Forsman & Bodenfors (F&B) has expanded its creative leadership in New York by relocating longtime group creative director Ivan Guerra from the Singapore office to the Big Apple to support a quickly growing list of new client wins.
As a group creative director in Singapore, Guerra racked up numerous accolades and participated in a myriad of new business wins that fueled the agency’s growth year over year. He explained why now was the right time to come back to the states, adding more nuance in the process. ”Singapore is the business hub of Asia, New York is the business hub of the world,” he said. “Our office in Singapore was small when I arrived. Since then, we’ve more than tripled in size, and became the [number one] most creative agency in the country, and work with more and bigger clients than ever before. There’s always more to be done, but the agency I’m leaving behind is in fantastic shape and ready to take on the world, as I know they will.”
For Guerra, there’s an opportunity to replicate in New York the success he had in Singapore. During his career, he repositioned and promoted businesses and products across a wide variety of markets and industries including P&G, Coca-Cola and Booking.com. Some of his well-known work includes a campaign that increased Samsung’s sales in the Middle East by almost 200%, one of the most iconic films in the history of Converse, Verizon’s most successful sports partnership program “Data Dunk” with the NBA, and a “Proud Whopper” campaign in 2014 that reignited Burger King and garnered 13 Cannes Lions and a Grand Clio.
Coming back to New York after 15 years in the business, including a stint where he spent time at the likes of top-shelf agencies like R/GA,... Read More