Paula Hochberg, previously creative director at TikTok Brand & Creative Studio, has joined adam&eveDDB as creative director.
Prior to working at TikTok, Hochberg was creative lead at Sid Lee London. Hochberg studied in Belgium and worked for several years in Madrid and Buenos Aires. She has collaborated across a number of high-profile brands, including TikTok, SKYN, Ubisoft, H&M, Moët&Chandon, Longines, THINK!, Prime Video, Honda, Coca-Cola, Heineken, Vodafone, McDonald’s, Samsung and the International Committee of the Red Cross.
Hochberg’s work has won several awards; the “Hope” & “Decisions” campaigns for the International Committee of the Red Cross picked up a Cannes Lions Grand Prix (Film Craft), a Gold Lion Film Craft (Script) and a Bronze Lion (Film) in 2018, alongside D&AD Wood and Graphite Pencils.
Hochberg will join adam&eveDDB this month and will report to chief creative officer Richard Brim.
Hochberg said, “I’ve always admired the work and culture at adam&eveDDB, it’s a dream to be surrounded by such a creative and talented team.”
Brim added, “We’re very happy to welcome Paula on board as we expand our creative department. She has produced stellar, award-winning work for high-profile clients and we can’t wait to see some of the exciting work she will be producing for the agency.”
Comedic Director Roderick Fenske Joins Yard Dog TV For U.S. Spot Work
Roderick Fenske, the award-winning agency copywriter/creative director turned comedic director of commercials and films, has joined Yard Dog TV for U.S. representation.
Fenske--known for his idiosyncratic casting, stylish art direction, and blend of practical and digital effects--saw his newest commercial work, for Drink Weird Ice Tea, break earlier this month. His most recent short film, I’m Dead, You’re Welcome, starring JR Russell, Taissa Zveiter, Sandy Eels, and Julia Lorpriore, is making the rounds of film festivals now, having won Best Comedy Short at the Flagstaff International Film Festival last month.
Fenske, who started out in the business as a copywriter, is one of a select group of agency creatives to have found success in both New York and London, where his last post was as a creative director at TBWA there. “I owe so much of my career to Trevor Beattie [TBWA London chairman/creative director at the time], because he believed in me and started my career directing commercials,” said Fenske, citing work for Sony PlayStation, French Connection UK, and Channel 5.
Those spots led to an invitation to become a member of the visionary Swedish film collective known as ACNE. “I learned so much there working in a directing collective. With everybody talking about how to make stuff look stylish and cinematic it was like a film school for me,” Fenske explained. “Production design is so important because humor can be much more unexpected when you have an elevated look.”
Over the course of his career, Fenske’s work has received many international awards from shows including the Cannes Lions, British D&AD, and AICP. He moved from London to Los Angeles, and during this time he met Yard Dog... Read More