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    Home » Adina Birnbaum promoted to partner at Chromista

    Adina Birnbaum promoted to partner at Chromista

    By SHOOTWednesday, March 1, 2023Updated:Tuesday, May 14, 2024No Comments947 Views
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    LOS ANGELES --

    Creative content company Chromista has promoted Adina Birnbaum to partner. Birnbaum first joined the company, which maintains bases of operation in L.A. and New York, in late 2021 as EP of new business development. As partner, Birnbaum will play a pivotal role in amplifying and supporting Chromista’s roster of creatives.

    Throughout Birnbaum’s career, she has paired her passion for championing emerging talent and underrepresented voices, with her longstanding love of innovative storytelling and filmmaking. Her previous roles include financial analyst, agency producer, head of production, executive producer at VFX company MPC, and freelance brand/agency executive producer at companies including Instagram, Squarespace, Chobani, Martin Agency, and Johannes Leonardo. This unexpected and gratifying production journey informs her approach to every project. Her brand work includes campaigns and identities for Adidas, The Atlantic, Hermès, Quaker, Kate Spade and Wrigley.

    Since joining Chromista in 2021, Birnbaum has helped to bring dynamic new voices and perspectives to the company. Six new directors joined the content company’s roster last year: Candice Vernon, best known for her high-profile celebrity, comedy, and documentary content; Emmy-nominated director and editor Jess Brunetto; comedic director Andrew DeYoung, known for I Love that For You, Shrill, and Gotham Award-nominated Vimeo series 555; award-winning feature film and television filmmaker Patricia Riggin; award-winning writer and director Ella Jones; and multi-talented creative duo The Vortex.

    Ted Robbins, partner/executive producer at Chromista, said, “Adina instantly became a vital part of Chromista after joining as EP last year. Her resume was outstanding, but seeing Adina in action–building Chromista to new levels with her connections, experience, and knowledge–was exhilarating. With Adina now a Partner, Chromista’s future has greater potential because of the spirit she brings to the company and her genuine love of creative and respect for diverse voices that deserve to be heard.“

    “I am honored to be made a partner at such an extraordinary company, during such a significant time of growth,” said Birnbaum. “Chromista’s artistry and commitment to telling beautiful narratives and visual stories in unique ways continue to inspire me every day as does the dynamic collaboration between my partners and amongst all the artists across our roster.  I love who we are as a company and how we support our directors and our clients. I’m looking forward to continuing the expansion of the Chromista team and its presence within the industry.” 

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    Tags:Adina BirnbaumCHROMISTATed Robbins



    Celeste Hughey, Keke Palmer Take Us To “The Burbs” For A Mix of Horror, Comedy and Social Commentary

    Friday, February 6, 2026
    This image released by Peacock shows Jack Whitehall, left, and Keke Palmer in a scene from "The Burbs." (Elizabeth Morris/Peacock via AP)

    The suburbs are anything but bland in the new Peacock series "The 'Burbs," where strange things are going on. Like how jokes mix with the dread. Inspired by the 1989 Tom Hanks-led movie of the same name, "The 'Burbs" follows a new mom as she navigates a foreign world of white picket fences and manicured lawns while also investigating a possible murder. "It's got the comedy, it has the drama, it's got the mystery, it's got the horror, the thrills, the suspense — all of it," says Celeste Hughey, the creator, writer and executive producer. All eight episodes drop Friday. Hanks is replaced by Keke Palmer, who plays a newlywed and new mom who moves into her husband's family home in fictional Hinkley Hills, where everyone is in everybody else's business. "Suburbia is a spectator sport," she is told. Across the street is an abandoned home, where a local teen disappeared decades ago. Palmer's Samira soon joins forces with a band of off-beat suburbanites to help solve the case, even if her own husband had some sort of role. "I really wanted to focus on that fish-out-of-water feeling, centering Samira as a Black woman in a white suburb who is a new mom, a new wife — new everything — and trying to figure out where she belongs in the environment," says Hughey. Jokes and social commentary The cast includes Jack Whitehall as Samira's husband and the trio of Julia Duffy, Mark Proksch and Paula Pell as her wine-swilling, investigating neighbors who form a sort of found family. "The movie came out when I was quite young, but I remember seeing it as a kid and it being like this terrifying movie to me," says Hughey. "But revisiting it as an adult, it's just like the most timely movie." The scripts crackle with witty humor, from references... Read More

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