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    Home » Aframe to showcase next-generation cloud-based video collaboration at NAB

    Aframe to showcase next-generation cloud-based video collaboration at NAB

    By SHOOTTuesday, March 10, 2015Updated:Tuesday, May 14, 2024No Comments362 Views
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    LONDON --

    Aframe announced that the next generation of its cloud-based video collaboration platform will be available at NAB 2015. With new features that streamline review, expand search, simplify the user experience and extend format support, the Spring 2015 release enables more efficient, accessible, cost effective management of video and production assets.

    Aframe enables broadcasters, producers and teams to upload, transcode and store video footage, organize content and collaborate across locations and time zones at every stage of the production lifecycle. At NAB booth SL 10210, Aframe will be showcasing key features of its new release, including:

    Global search – finding media assets is now even easier with our overhauled search and filtering capabilities. Search results are returned from the organization’s entire account – across projects, across data locations and all asset types. Your media becomes visible, accessible and usable wherever in the world it resides.

    New approvals module – Streamline the feedback loop for in-progress projects by sending a secure, password-protected link to selected reviewers for simple media previews. Once reviewers have seen the content, they can choose to approve or reject the content and provide feedback. Aframe now provides a full set of review tools needed to see, access, and share media quickly as well as to request, capture and act on feedback.

    Extended format handling – With support for Sony’s XAVC-S standard in addition to native XAVC 4K file handling, Aframe provides the widest array of supported pro video formats of any cloud video platform. The new release also incorporates preview for production assets such as WAV, AIFF, JPEG, and TIFF and flexible storage and management options for project files, so teams can easily build collections including video, graphics, audio and project files.

    Organizations – Enterprises can now provision seats and storage for internal clients with a new multi-tier account hierarchy feature. Bring together different groups within the organization, manage them simply, and maximize content value in new ways.

    Simplified user experience – A new list view option on the footage page gives managers greater flexibility and ease of use when handling administrative tasks.

    “This release is all about increased accessibility, visibility and usability,” said David Peto, Aframe founder and CEO. “Everything we do is focused on helping teams manage the complexities of the video workflow – finding, sharing, and reviewing media faster and more cost effectively, wherever they are.”

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    Tags:AframeNAB



    Hélène Daubert Joins BETC & POP As VP Create

    Friday, June 13, 2025

    Hélène Daubert, an industry veteran known for her lengthy tenure at production company Division, has joined BETC & POP (Havas group) as VP Create. Her arrival marks a turning point as Daubert will head up an extremely broad production scope—from internal to external, print to postproduction, AI to “beyond advertising” projects. It’s a mission at the crossroads of strategy, execution, and innovation.

    In her new capacity, Daubert additionally joins the Executive Committee of BETC and POP France.

    With more than 20 years at Division, Daubert has contributed to the development and success of that shop (five consecutive Production Company of the Year honors at D&AD Awards, eight Black Pencils, more than 30 awards at Cannes Lions, two Ciclope Grand Prix, etc.), whether internationally, in talent scouting, or through her excellence in production even beyond advertising films.

    Daubert has honed a method that combines rigor, agility, and a passion for craft. Accustomed to working alongside international directors and major brands, she brings with her a genuine culture of curiosity, autonomy and excellence. Her ambition will be to strengthen the bridges between idea, execution, and innovation, so that each project exceeds its initial goal.

    POP CEO Xavier Blairon said, “POP must be much more than just a production structure. It is a playground that must become a catalyst for transformation and, above all, a collective driving force serving all the group’s creative entities. Here, we don’t just produce--we promote creativity, we stretch it, we increase it. I am very happy to see Hélène join us. Her vision, her high standards, and her experience will fuel POP’s transformation and enable us to offer even more accurate... Read More

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