Entertainment and media company Alldayeveryday (Allday) has signed director and artist Kenzo Digital. Before joining Allday, Kenzo served as a director at RSA Films and as a creative director at Wieden+Kennedy. Kenzo will work from Allday’s New York and LA offices. His work is dedicated to synthesizing new narrative forms by unifying traditional storytelling with groundbreaking technology.
Kenzo Digital is most known for his experiential work with Beyoncé at the 2011 Billboard Awards and United Nations World Humanitarian Day. His creative portfolio also includes work with Kenzo Paris, Nike, and Kanye West.
The director’s films have been featured in the Tribeca Film Festival, and the Mill Valley Film Festival. He is an expert in residence at the Harvard University Innovation Lab, and recipient of the Disruptive Innovator of the Year Award at the 2013 Tribeca Film Festival.
Kenzo Digital joins an Allday directorial roster which includes Matt Baron, Cheryl Dunn, Graeme Joyce, Sasha Levinson, Kai Regan, Danny Sangra, Jake Sumner, Lieven Van Baelen and We Are The Rhoads.
“Kenzo is always on the hunt for new ways to incorporate technology into his work,” said Arrow Kruse, partner/producer at Allday. He’s a student of his craft. From his early days as a graffiti artist to a Carnegie Mellon graduate, we love what he’s done to contribute to the art of visual creation. As an Allday director we anticipate Kenzo Digital pushing beyond the boundaries of art and technology to create powerful integrated stories that leverage both traditional and experiential storytelling.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More