Amber Guild is joining Grey’s flagship office in New York as CEO. Grey worldwide CEO Michael Houston had served in that capacity, holding a dual worldwide and NY CEO role for the past two years.
Guild has been a pathbreaking executive in the advertising, publishing and digital media industries for the past two decades. Most recently, she has served in the senior leadership of The New York Times as president of the T Brand portfolio and a prime mover in its global advertising business since 2017.
“Amber has built great brands and businesses across every discipline from advertising and design to social and experiential marketing,” Houston said. “Her experience running businesses at the intersection of creativity and culture make her a natural to lead our growing flagship office. I look forward to seeing her apply her unique skills to deliver the next generation of Famously Effective ideas for our clients.”
Guild will partner with Justine Armour, chief creative officer of Grey New York, and an accomplished senior team, to lead the office.
“Amber’s history as an innovator and marketing influencer speaks for itself. Her accomplishments leading T Brand have expanded the boundaries of advertising,” Armour said. “She is a champion of great ideas and diverse talent and her warmth and vision brings out the best in clients and colleagues alike. I can’t wait to partner with her and see what she brings to Grey New York.”
Innovator and marketing influencer
As president of the pioneering T Brand at The New York Times, Guild led global business units including the branded content studio; experiential agency; influencer marketing agency and consulting unit.
She spearheaded the transformation of the traditional advertising department into a strategic, client-first model. T Brand creative and editorial teams collaborated with clients to lead their brands to engage in culture and conversations that were meaningful to their audiences.
Guild has been an advocate for systemic change in the creative industry to ensure a more equitable and just workplace. Most recently, she co-led the The Times’ Diversity, Equity and Inclusion strategy. This project outlined the importance of a how a diverse workforce, energized by an inclusive culture, will positively impact the work and therefore the bottom line.
Earlier in her career, Guild held high-level leadership positions at The Martin Agency, Collins and T3. She began her career at TBWA/Chiat/Day, Ogilvy and Saatchi & Saatchi.
Guild has served as a board member of Saturday Morning, the 3% Movement, Africa Seed and the VCU Brandcenter.
