The creative team of Sergio Takahata and Nellie Santee, formerly with DAVID Miami, has joined AMV BBDO.
Copywriter Santee teamed up with art director Sergio Takahata in 2019 after meeting at DAVID Miami. They were the main team behind the Burger King account, responsible for product launches and cornerstone creative ideas. They also worked on Budweiser, Sour Patch Kids and Heinz Ketchup, delivering famous, engaging, and award-winning ideas.
Santee was born in the U.S. and grew up in Brazil, starting her advertising career in the countryside. After finishing a master’s degree in communications, she moved to the U.S and started at DAVID Miami in 2018. In less than two years, she had won eight Cannes Lions–three of them Golds–four D&AD Pencils and six awards at One Show. She also made the top ten most awarded copywriters list in the Cannes Lions Festival in 2019–the only woman.
Takahata, a Brazilian, has won over 12 Grand Prix in major international festivals. His awards haul includes nine Cannes Lions, including one Grand Prix and four Golds, 11 D&AD Pencils, including one Black and four Yellows. He was part of the team that helped DAVID Miami to be nominated Agency of the Year at the One Show, Clios, and D&AD. According to the Cannes Global Creative Report, he ranked as the #7 most awarded art director in 2020/2021. He also ranked as the #1 most awarded art director at the One Show 2020.
A joint statement from Santee and Takahata read, “We are very excited to join AMV with all its creative history and even more with the exciting fresh leadership. It feels like the perfect time to be here and make awesome work”.
AMV BBDO chief creative officers Nadja Lossgott and Nicholas Hulley shared in a joint statement, “We are huge admirers of Nellie and Sergio’s work, so to have them join us with our other brilliant creative talent at the agency is very exciting. We look forward to more potent ideas that can add to the explosion of creativity at AMV.”
Taylor Swift Wins Big At MTV Video Music Awards, Ties Beyoncé’s Record
Taylor Swift 's dominance continued at the MTV Video Music Awards, where she took home seven awards — including the night's biggest, the trophy for video of the year.
In her speech Wednesday night, Swift thanked her "boyfriend, Travis" for being on set of the "Fortnight" music video and cheering her on. Fans rewarded the mention of NFL star Travis Kelce with loud screams.
"Everything this man touches turns to happiness and fun and magic," she said, before shifting gears to the 2024 presidential election and instructing her fans who are over 18 to register to vote.
Swift did, however, avoid discussing Kamala Harris' presidential bid on stage. On Tuesday night, Swift endorsed the vice president, moments after Harris' debate with former president Donald Trump ended.
Swift's awards haul brings her to a career total of 30, tying her and Beyonc for the title of most-awarded musician in VMA history. Eminem is now the male artist with the most VMAs, at 14.
Swift and Post Malone also took home the first televised award of the VMAs for best collaboration, for "Fortnight," handed to them by Flavor Flav and Olympian Jordan Chiles.
Swift started that speech by giving remembrance to everyone who lost their lives and loved ones during 9/11, 23 years ago.
"I've just been thinking about what happened 23 years ago, everyone who lost a loved one and everyone that we lost and that is the most important thing about today," she said. "And everything that happens tonight falls behind that."
She then turned to discussing Malone.
"There is a reason Post Malone is everyone in music's favorite person to collaborate with," she shifted her attention to him. "It has taken forever for me to get him to stop calling me... Read More