Editors Andrea MacArthur and Amanda Perry, whose work individually and as a team has garnered Cannes Lions, D&AD Pencils, AICP Show honors and other industry accolades, have joined bicoastal Union for exclusive representation in the U.S. Collaborating with top directors such as Dante Ariola, Bryan Buckley, Antoine Fuqua, Tom Kuntz, and Fredrik Bond, MacArthur and Perry have cut genre-hopping projects for HP (BBDO), Johnnie Walker (Anomaly), Runaway Train 25 (MHVCCP) and more show a dexterity with storytelling that is equally effective with comedy, drama, and visuals of any scope. MacArthur and Perry come over from Lost Planet, and maintain their own company, Bread and Butter.
The pair first met at Sam Sneade Editorial in London, where Perry briefly assisted MacArthur. Perry progressed quickly, and soon she and MacArthur teamed up on a sizeable HP project for BBDO. They partnered in Peepshow Post in London and New York, and have been business partners ever since. “Sometimes, we work as a team or one of us will be lead editor, depending on who’s called us,” MacArthur explained. Said Perry: “Even when we’re not working on the same job, we kind of work together.”
MacArthur, whose spots can tug on heartstrings (Budweiser’s “Puppy”), go for laughs (Lyft’s “Riding is the New Driving”), or deliver humor with a message (Barbie’s “Imagine”), observed, “It’s easy to get pigeon-holed, but I was very lucky with Dante (Ariola) in that he was just comedy at first, then evolved into special effects, and I had the opportunity to evolve along with him.”
Similarly, Perry leaps from powerful human interest spots (“Water is Life”) to smart comedy (Netflix’s “Sara”) and everything in between. “I started off doing comedy thanks to Andrea’s introductions, and as I grew as an editor, I got to do different kinds of things,” Perry recalled. “Regardless of genre, we love any opportunity to tell a good story.” Overall, said MacArthur, “Amanda and I feel very comfortable fighting against stereotype.”
Union partner/managing director Michael Raimondi said of MacArthur and Perry, “I have been a fan of their work for a very long time. The fact that they are both coming on board is amazing for us as a company.”
