Andrew Ratzlaff, who has cut high-profile comedy spots for Hotels.com, NBA2K, and more, has joined bicoastal Union Editorial as a staff editor. Ratzlaff began editing with Union on a freelance basis last year, turning out such work as: Honest’s “Unpack” (via Mother and directed by Conor Byrne); Schwab’s “Gym” (via Mekanism and directed by Joaquin Baca-Asay); and celebrity-driven ancillary spots for Amazon (“Ordering Dog Food” with Harrison Ford, via D1 Amazon and Lucky Generals) and Oculus GO (“Penguins” with Wiz Khalifa, via Anomaly), both directed by Wayne McClammy. Ratzlaff’s first assignment since joining Union full-time is for the “Acura Super Handling Challenge featuring Jay Williams,” created via Mullen Lowe and directed by Hungry Man’s Amir Farhang.
Ratzlaff’s relationship with Union was cultivated by partner/editor Christjan Jordan, who joined the company last July. “I’ve been a fan of Andrew’s work for a while. He has a great eye for both comedy and visual work and it’s been fun collaborating with him on jobs,” said Jordan. “Andrew is such a talented editor and a rising star in our industry.”
“I’ve found Union to be one of the most supportive places I’ve worked, in terms of the atmosphere and the talent,” Ratzlaff observed.
Originally from Denver, Ratzlaff attended University of Colorado and graduated in 2006, before moving to New York, where he began his editing career with NBC Universal, cutting documentary projects. He relocated to Los Angeles in 2013, joining CP+B as an in-house editor. Ratzlaff credits the agency’s emphasis on comedy with his own gravitation toward the genre. Among his first comedy spots at CP+B was Hotels.com “Airport,” directed by Ruben Fleischer. Subsequent to CP+B, Ratzlaff returned to docs for a bit, including a project for RPS Entertainment. “Documentaries are rewarding in many ways, but it’s nice to have a script, while finding the unexpected jokes in the story.”
For Acura, Ratzlaff once again edited a celebrity-driven narrative. This time, former NBA player and current television analyst Jay Williams welcomes viewers to the Acura Super Handling Challenge. Acura wants to see who are the masters of super handling off the road. Williams asks his audience to post their best basketball moves on Twitter and Instagram using #SuperHandling and tag @Acura to join the challenge, with Williams breaking down all the best clips.
Union Editorial has offices located in Los Angeles, New York, Austin, and London, where it maintains an alliance with Marshall Street Editors. Union also develops and produces original content through its Union Entertainment Group banner. Other Union companies include Resolution, which provides finishing services, VFX, graphics and mix for commercials, features and gaming.
Forsman & Bodenfors Shifts Its Singapore Group Creative Director Ivan Guerra to Its NYC Hub
Forsman & Bodenfors (F&B) has expanded its creative leadership in New York by relocating longtime group creative director Ivan Guerra from the Singapore office to the Big Apple to support a quickly growing list of new client wins.
As a group creative director in Singapore, Guerra racked up numerous accolades and participated in a myriad of new business wins that fueled the agency’s growth year over year. He explained why now was the right time to come back to the states, adding more nuance in the process. ”Singapore is the business hub of Asia, New York is the business hub of the world,” he said. “Our office in Singapore was small when I arrived. Since then, we’ve more than tripled in size, and became the [number one] most creative agency in the country, and work with more and bigger clients than ever before. There’s always more to be done, but the agency I’m leaving behind is in fantastic shape and ready to take on the world, as I know they will.”
For Guerra, there’s an opportunity to replicate in New York the success he had in Singapore. During his career, he repositioned and promoted businesses and products across a wide variety of markets and industries including P&G, Coca-Cola and Booking.com. Some of his well-known work includes a campaign that increased Samsung’s sales in the Middle East by almost 200%, one of the most iconic films in the history of Converse, Verizon’s most successful sports partnership program “Data Dunk” with the NBA, and a “Proud Whopper” campaign in 2014 that reignited Burger King and garnered 13 Cannes Lions and a Grand Clio.
Coming back to New York after 15 years in the business, including a stint where he spent time at the likes of top-shelf agencies like R/GA,... Read More