Cross-cultural agency the community, part of SapientNitro, has named Andy Amendola as director of digital strategy. Based in Miami, Amendola will report directly to Andrew Speyer, head of strategy, ensuring the seamless integration of digital and social thinking into all strategic work at the agency.
“Andy will lead digital and social media strategies for our clients, while also helping redefine how we connect with consumers in today’s fragmented and frenetic communications landscape,” Speyer said. “He’ll work closely with creative, strategy and account teams to help them think and develop work that is mobile and digital first.”
Prior to joining the community, Amendola was director of digital strategy at the Miami office of Y&R/Bravo where he developed the U.S. Hispanic digital strategy for Coors Light and SC Johnson brands such as Glade and Scrubbing Bubbles. Before that, he helped Campbell’s Soup Company drive social strategy across all its brands. Amendola was also director of strategy at the New York office of Fanscape, part of The Marketing Arm, overseeing social strategy for brands such as Snickers, TruTV and HISTORY. He has also held digital strategy positions with increasing responsibility at Universal McCann, DeVries Global, 360i and Ogilvy & Mather.
Amendola said he was drawn to the creative savvy and dedication of the community team, including company founders Jose and Joaquin Mollá.
