TBWA\Media Arts Lab, Apple’s dedicated global creative agency, has appointed Anh Do as global head of music. She will report directly to global chief creative officer Brent Anderson.
Do brings more than a decade of experience in music supervision, creative strategy, and sonic branding, most recently as Google Brand Studio’s inaugural in-house music supervisor, where she shaped the studio’s global sonic identity and music strategy across major creative campaigns. Previously, she served as global head of music and executive creative director at Expedia Group, overseeing music for Expedia, Hotels.com, and Vrbo. Her career spans music, brand, and film, including her work as music supervisor on HBO’s The Stroll, which won the Sundance Jury Prize in 2023.
Every market hears things differently, shaped by local listening culture, licensing terrain, and what a melody signals to an audience in Seoul versus São Paulo. Do will work closely with MAL’s creative and strategy teams across the network to navigate that complexity, market by market.
“Music is woven extraordinarily deep into fabric of the work we do for Apple,” said Anderson. “And we have the most talented music team in the world spread across our MAL offices. Anh brings the precise sensibility, experience and hunger needed to lead that incredible team and together climb to dizzying heights. I couldn’t be more excited to have her here to lead our team globally.”
“I believe music can make you feel something before you fully know why,” said Do. “That belief is a big part of what drew me to MAL. There’s a real care for craft here and an understanding of the subtle magic that can transform a piece of work. Music has always been part of Apple’s DNA, and I’m incredibly excited to join this team and help shape what music can bring to the work globally.”
