Anomaly has hired Val Nguyen as managing partner and head of strategy, New York.
No stranger to Anomaly’s change-agent mission, Nguyen formerly served as a group strategy director for the agency and now returns to lead the department.
Her career has constantly expanded and stretched the bounds of strategy. Nguyen has spearheaded innovation, upstream brand positioning, and creative campaigns at agencies and consultancies Anomaly, Mother, and Wolf & Wilhelmine for clients including Nike, Bacardi, and Microsoft. Client side at Google, she ran the Advanced Technology and Projects group, as well as spent time teaching strategic design at Parsons. Most recently, Nguyen practiced a combination of creative and growth strategy as the chief strategy officer at Decoded.
“One of my favorite things about strategy is how many forms it can take, and I’ve spent my career exploring and navigating many of them,” said Nguyen. “I’m obsessed with finding the opportunities where I feel I can truly bring everything together. Anomaly’s approach to delivering and diving deep on ‘total strategy’ has always resonated with me, and I’m so excited to be back at the agency in this new role.”
Taylor Swift Wins Big At MTV Video Music Awards, Ties Beyoncé’s Record
Taylor Swift 's dominance continued at the MTV Video Music Awards, where she took home seven awards — including the night's biggest, the trophy for video of the year.
In her speech Wednesday night, Swift thanked her "boyfriend, Travis" for being on set of the "Fortnight" music video and cheering her on. Fans rewarded the mention of NFL star Travis Kelce with loud screams.
"Everything this man touches turns to happiness and fun and magic," she said, before shifting gears to the 2024 presidential election and instructing her fans who are over 18 to register to vote.
Swift did, however, avoid discussing Kamala Harris' presidential bid on stage. On Tuesday night, Swift endorsed the vice president, moments after Harris' debate with former president Donald Trump ended.
Swift's awards haul brings her to a career total of 30, tying her and Beyonc for the title of most-awarded musician in VMA history. Eminem is now the male artist with the most VMAs, at 14.
Swift and Post Malone also took home the first televised award of the VMAs for best collaboration, for "Fortnight," handed to them by Flavor Flav and Olympian Jordan Chiles.
Swift started that speech by giving remembrance to everyone who lost their lives and loved ones during 9/11, 23 years ago.
"I've just been thinking about what happened 23 years ago, everyone who lost a loved one and everyone that we lost and that is the most important thing about today," she said. "And everything that happens tonight falls behind that."
She then turned to discussing Malone.
"There is a reason Post Malone is everyone in music's favorite person to collaborate with," she shifted her attention to him. "It has taken forever for me to get him to stop calling me... Read More