Directorial duo thirtytwo–consisting of London-based Dylan Southern and Will Lovelace–has signed with production and management company Anonymous Content for commercial and music video representation in the U.S. and U.K.
Southern and Lovelace’s iconic documentary about the final days of LCD Soundsystem, Shut Up and Play the Hits (2012), was met with widespread critical acclaim after it premiered at the Sundance Film Festival and has since been named one of the greatest music docs ever made by Rolling Stone, NME, and The Guardian. Most recently, the directors reassembled a mythological picture of New York, with Meet Me In The Bathroom, based on Lizzy Goodman’s 620-page best seller chronicling the early 2000s’ NY music scene. The documentary, which premiered at this year’s Sundance, features interview and archival footage from the Moldy Peaches, the Yeah Yeah Yeahs, The Strokes and LCD Soundsystem, and pays homage to the post-punk revival. Lovelace and Southern’s music documentary exploits additionally include For No Distance Left To Run, a Grammy Award-nominated rockumentary delving into British rock band Blur.
Southern, who is also a writer, has adapted Max Porter’s novel “Grief Is the Thing with Feathers” for the screen with Film 4, and is currently working on the pilot of a TV show he created and is developing with Amazon Studios.
Duo thirtytwo tapped into its rock star bona fides for its commercial directorial debut “Slow The Pace” for Kronenbourg, featuring legendary (and legendarily prickly) Motörhead frontman Lemmy Kilminster playing a stripped-down version of the classic “Ace Of Spades” in a French bar. As thirtytwo expanded its work into commercials, clients such as Apple, Nike, Samsung, VW, BBC, and American Airlines followed, along with awards from Cannes Lions, British Arrows, Creative Circle, Kinsale Sharks, and D&AD. Prior to joining Anonymous Content, thirtytwo was handled by Pulse Films in the commercialmaking space.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More