Imaginary Forces (IF) has brought Anthony Gibbs on board as creative director. With vast experience in design and VFX, Gibbs has created traditional, interactive, and experiential projects for such brands as Apple, AT&T, Epic Games, and Google.
Gibbs joins Imaginary Forces following a 14-year tenure at creative studio Framestore, where he held creative director and design director titles. Gibbs notably art directed “Valentino: Master of Couture”–Somerset House’s most-attended exhibition of all time. Working closely with a team of fashion and set designers, software developers, and motion designers, the experience melded physical sculptures and 3D projections.
Gibbs also directed several in-show sequences, titles, and live studio content for “Comic Relief,” the BBC’s annual live fundraising event featuring performances by comedians and pop stars. More recently, he helmed a campaign for HP® Z Workstations, which beautifully depicts the creative process unfolding, from a simple sketch to full-on 3D animation. Gibbs’ Framestore clients included Intel, Dyson, BBC, EA, Nintendo, Lumen, and Formula 1.
Gibbs is currently serving as an AICP Post judge in the Graphic Design & Animation category.
SHOOT’s 65th Anniversary Reflections: AICP President and CEO Matt Miller
As SHOOT celebrates a milestone, its 65th year of publication, we begin a series of interviews and features that will run throughout the summer on SHOOTonline and in SHOOT's newsletters and special PDF Issue with digital distribution in which industry executives, creatives and artists reflect on the changes they’ve seen over the decades, as well as essential dynamics that have endured. These folks--from different sectors of the business--will also share their visions and aspirations for the future. Perhaps most importantly, this special SHOOT coverage enables us to look back on the industry’s history, learn from it, and plum relevant lessons that will help us now and beyond. Mark Twain once famously said, “History doesn’t repeat itself but it often rhymes.” Twain’s insight underscores the importance of the past and its role in helping us better shape today and tomorrow. Such perspectives are invaluable yet sadly often not properly considered as society’s tendency at times is to overlook history and its significance. Additionally, the new generation navigating our industry sometimes isn’t aware of the relevant history, having not experienced it firsthand. Hopefully helping to close those gaps will be SHOOT’s 65th Anniversary coverage which seeks to provide historical context and to benefit from its relevance to the present and what may lie ahead. To kick off its 65th Anniversary-inspired content, SHOOT connected with Matt Miller, president and CEO of AICP, to gain context on where we’ve been, where we are, and where we’re going. SHOOT reaching out to Miller is most appropriate given our reportage over the years on all major AICP developments from the start of the association,... Read More