Register

    Apple, O Positive, Hungry Man Score 2 Commercial Emmy Nominations Apiece

    By SHOOTUpdated:No Comments3251 Views
    Change The Ref's "The Lost Class"

    By Robert Goldrich

    LOS ANGELES --

    Apple entered the primetime commercial Emmy nominees’ circle for the fourth consecutive year–this time for two spots: iPhone 13 Pro’s “Detectives” directed by David Shane of O Positive with creative from Apple itself; and Apple TV+’s “Everyone But Jon Hamm” directed by Wayne McClammy of Hungry Man for TBWAMedia Arts Lab.

    This marks the third time in four years that Apple has had two spot Emmy nominations. 

    Deuces were also wild for production companies O Positive and Hungry Man this year. In addition to “Everyone But Jon Hamm,” Hungry Man scored an Emmy nod for Change The Ref’s “The Lost Class,” directed by Bryan Buckley for Leo Burnett, Chicago. And O Positive’s two nominations came for Apple’s “Detectives” and Chevy Silverado’s “Walter The Cat.” The latter was directed by Jim Jenkins for agency Commonwealth//McCann.

    Rounding out this year’s field of primetime commercial Emmy nominees were: Sandy Hook Promise’s “Teenage Dream" directed by Henry-Alex Rubin of SMUGGLER for BBDO New York; and Meta’s “Skate Nation Ghana” directed by a collective of four directors from production house Love Song–Daniel Wolfe, Bafic, Elliott Powers and Justyna Obasi–for Droga5 New York. Obasi is an alum of SHOOT’s 2020 New Directors Showcase.

    Here’s a rundown of the Emmy nominations for Outstanding Commercial:

    Outstanding Commercial
    “Detectives” – Apple iPhone 13 Pro 
    O Positive, Production Company
    Apple, Ad Agency

    “Everyone But Jon Hamm” – Apple TV+
    Hungry Man Productions, Production Company
    Media Arts Lab, Ad Agency

    “The Lost Class” – Change The Ref
    Hungry Man Productions, Production Company
    Leo Burnett Chicago, Ad Agency

    Skate Nation Ghana – Meta
    Love Song, Production Company
    Droga5, Ad Agency

    “Teenage Dream” – Sandy Hook Promise
    BBDO New York, Ad Agency
    SMUGGLER, Production Company

    “Walter The Cat” – Chevy Silverado
    Commonwealth//McCann, Ad Agency
    O Positive, Production Company

    The winner of the Emmy for Outstanding Commercial will be announced and honored during the Creative Arts Emmys ceremony weekend on Sept. 3 and 4 in Los Angeles.

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST.

    The limited access duration has come to an end. (Access was allowed until: 2022-07-14)
    Category:News
    Tags:AppleEmmy AwardsHungry ManO Positive



    Daniel Kuypers, Head Of Music At Omnicom Production, Named Chairperson Of The 2026 AMP Awards For Music & Sound

    Thursday, March 5, 2026

    Daniel Kuypers, the head of music at Omnicom Production, and perhaps best known for his 12 years as SVP, executive director of music at Energy BBDO, Chicago, has been named chairperson of the 2026 AMP Awards for Music & Sound, which will be held on May 20 at Sony Hall in New York City.

    As a long-time music supervisor and producer, whose career includes running one of Chicago’s most respected indie labels and recording studio, Kuypers brings a unique blend of industry expertise to his AMP Awards role. As chairperson, Kuypers will be tasked with helping assemble the AMP Awards Curatorial Committee, which will review the finalists in each category to ensure they meet the competition’s criteria. Kuypers will lead the committee’s deliberations, which includes the naming of one category winner as the Ryan Barkan Best in Show honoree.

    From indie bands to global brands
    Kuypers is a 25+ year music industry veteran who has produced music for brands for nearly two decades. Prior to the formation of Omnicom Production, he led music at Energy BBDO for a dozen-plus years. A musician first and foremost, Kuypers first made his musical presence felt when he founded EV Productions and EV Records, an umbrella of Chicago’s most well-respected indie labels, distribution companies, and recording studios. Daniel released over 100 records across three labels and toured the globe as a DJ and performer.

    Today, as the head of music at Omnicom Production, Kuypers oversees music for the entire portfolio of Omnicom agencies worldwide, working with internal teams, clients, artists, and music companies to use music in innovative ways and create value for both artists and clients. Kuypers’ duties have included music supervision, music... Read More

    MySHOOT Profiles


    Add A Comment