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    Home » Apple to tutor women in tech in bid to diversify industry

    Apple to tutor women in tech in bid to diversify industry

    By SHOOTTuesday, November 27, 2018Updated:Tuesday, May 14, 2024No Comments1436 Views
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    By Michael Liedtke, Technology Writer

    SAN FRANCISCO (AP) --

    Apple is launching a new program designed to address the technology industry's scarcity of women in executive and computer programming jobs.

    Under the initiative announced Monday, female entrepreneurs and programmers will attend two-week tutorial sessions at the company's Cupertino, California, headquarters.

    The camps will be held every three months beginning in January. For each round, Apple will accept up to 20 app makers founded or led by a woman. The app maker must have at least one female programmer in its ranks to qualify. Apple will cover travel expenses for up to three workers from each accepted company.

    Like other major tech companies, Apple has been trying to lessen its dependence on men in high-paying programming jobs. Women filled just 23 percent of Apple's technology jobs in 2017, according to the company's latest breakdown . That's only a slight improvement from 20 percent in 2014, despite the company's pledge to diversify its workforce.

    The idea behind the new camp is to keep women interested and immersed in the field, said Esther Hare, Apple's senior director of world developer marketing.

    Apple's training camp is "a great step forward," said Lorrain Hariton, CEO of Catalyst, a group that fights for equal rights for women workers. "There a lot of talented women in technology. Hopefully, this helps set a tone for the entire industry."

    But it's not clear how much of a dent Apple's new program will make. Google also offers training for girls and women pursuing careers in technology, but its program hasn't done much to diversify the workforce so far. Women were hired for nearly 25 percent of Google's technology jobs in 2017, up from nearly 21 percent in 2014, according to the company.

    Apple and other technology companies maintain that one of the main reasons so many men are on their payrolls is that women traditionally haven't specialized in the mathematical and science curriculum needed to program.

    But industry critics have accused the technology companies of discriminating against women through a male-dominated hierarchy that has ruled the industry for decades.

    Apple isn't saying how much it is spending on the initiative, though beyond travel expenses, the company will be relying on its current employees to lead the sessions.

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    Tags:Applediversitygender equality



    An Unprecedented February For NBC’s Mike Tirico As Super Bowl and Olympics Host

    Friday, February 6, 2026

    Mike Tirico doesn't have many firsts left in what has been an extraordinary broadcast career.

    However, this isn't a normal February for Tirico.

    On Sunday, Tirico will call his first Super Bowl. Immediately following the conclusion of the Seattle-New England game, Tirico will transition to his role as NBC's primetime host for Olympic coverage. That will make Tirico the first to call a Super Bowl and serve as the main Olympic host in the same year.

    "Nothing can match this winter. You don't even think about dreaming of doing something like this because it's stupid to think that this is reality. But I'm so excited for it and very blessed to be a part of it," Tirico said.

    Tirico's unique February began Sunday, when he called a Los Angeles Lakers-New York Knicks game at Madison Square Garden to launch NBC's "Sunday Night Basketball" package. The NBA returned to NBC this season for the first time since 2022.

    It is the third time NBC has had the Winter Games and the Super Bowl in the same year, but only the second time both have overlapped on the same Sunday.

    When the Patriots faced the Philadelphia Eagles in Super Bowl 52, the opening ceremony for the PyeongChang Games was five days away. Tirico did a remote hit from South Korea during the Super Bowl pregame show.

    Tirico was the Super Bowl pregame host in 2022 when the game was in Los Angeles. After the presentation of the Vince Lombardi Trophy to the Rams, he did the Olympic primetime show from a set outside the stadium.

    "For him to have this moment in time where he's going to do the Super Bowl, he's going to be the lead voice in the Olympics, he's going to be the lead voice in the NBA — I can barely keep these two teams straight in my mind. How he keeps all of... Read More

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