Register

    Arboleda, Cunha join 180LA as associate creative directors

    By SHOOTUpdated:No Comments1211 Views
    LOS ANGELES --

    180LA has hired Juan David “Puma” Arboleda as associate creative director/copywriter and Guiga Cunha as associate creative director/art director. The pair will report to executive creative director Mike Bokman, and work on legacy 180LA client Cox Communications and new business. Arboleda and Cunha are both multi-award-winning creatives, recognized for their fresh, innovative approach and non-traditional work.

    “Doing advertising is easy, doing great advertising is quite difficult; Guiga and I opt for the hardest path,” stated Arboleda. “We believe creativity is the beating heart of this industry and as a Brazilian and Colombian team, we’re excited to lend a fresh perspective to the work.”

    “Juan and I have a lot in common,” concluded Cunha. “Not only our Latino background, but the hunger to create work that will help 180LA clients stand out and grow their business.”

    Arboleda joins180LA from Casanova/McCann LA where he was creative director working on clients including Chevrolet, Nestlé and NY Lottery. He has won more than 100 advertising awards, including the first Gold Cannes Lions for Medellín city and the Young Lions Colombia, two years in a row. He was recently named the best creative director in Latin America at the prestigious Art Directors Club Festival. In Columbia, he worked at creative shops DDB and Mullen Lowe SSP3, before moving to Los Angeles. Arboleda studied screenwriting at the San Antonio Film and TV School in Cuba and has taught courses on creativity at Brother Creativity School in Bogotá.

    Cunha comes onboard from DDB Chicago where he was associate creative director working on Miller Lite. Before that, he was with Digitas North America/Chicago on the KitchenAid business, and in Brazil he worked at shops NBS/Dentsu Aegis Network and DM9DDB, among others. Cunha has won eight Cannes Lions, two of them in the recent 2021 Festival for film and print. His work has been recognized and awarded by numerous prestigious competitions, including D&AD, The One Show, and LIA.

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST.

    The limited access duration has come to an end. (Access was allowed until: 2021-08-11)
    Tags:180LAGuiga CunhaJuan DavidMike Bokman



    “No Good Men” and “Only Rebels Win” Bring Love From Unexpected Places To Berlin Film Fest

    Thursday, February 12, 2026

    A surprising and touching Afghan political rom-com that is said to feature the first ever on-screen kiss in an Afghan movie opens the 76th Berlin Film Festival Thursday.

    Set in a Kabul newsroom in 2021, with the Taliban on the cusp of returning to power, "No Good Men" tells the workplace love story of camerawoman Naru, separated from her cheating husband and struggling to keep custody of her young son while trying to build a career in a male dominated industry and patriarchal society.

    Director Shahrbanoo Sadat said the kissing scene cost her lead actor three weeks before shooting began, and forced her to step into the role herself.

    "The joke was everyone who wanted to play Naru, they didn't want to do the kissing, I wanted to do the kissing, I didn't want to do the rest of the film," Sadat said.

    And it wasn't just the casting that was met with resistance. The Afghan film industry is small, she said, so the expectation is that the movie will be "good PR" for the country.

    Sadat had her own ideas, though.

    "I love Afghanistan, but I cannot close my eyes to patriarchy, sexism, all the big topics, and just say the good things about Afghanistan, so I'm disappointing my people," she said.

    Making an Afghan film in Europe, with European funding, she also felt added pressure to be a political and feminist filmmaker or make a war movie.

    Sadat received multiple letters of complaint from funders who said it was inappropriate for them to support a rom-com given the political situation in Afghanistan.

    "For me it was like, wait a minute, what? I feel offended that you feel offended about my project," she said. "I'm coming from a war country, and this is my way of expressing myself, to go through the oceans of... Read More

    MySHOOT Profiles


    Add A Comment