Arcade Edit has added editor Laura Sanford to its roster. Sanford hails from Orlando, Florida. She created short videos for friends in high school, developed an early interest in editing, and pursued a degree in media production. After graduating from Florida State University, Sanford moved to Los Angeles, where she found work in the service industry while beginning her freelance editing career.
In 2012, Sanford was hired as a jr. editor at Arcade Edit. She has spent the past six years honing her skills as an assistant, most recently with Geoff Hounsell. During her time at Arcade Edit, she worked with brands such as Google, Apple, Old Spice and NBA2K, for agencies Wieden + Kennedy, Media Arts Lab and Crispin Porter & Bogusky. Notable work includes Steve Roger’s recent Turbo Tax campaign “Free” out of Wieden + Kennedy, NFL’s Fantasy Football campaign out of GS&P directed by Aaron Stoller of Biscuit Films, and the short film “Unzipping,” written, directed and featuring Lisa Edelstein.
“I’m so incredibly grateful and excited to be able to start this next chapter of my career with a company that feels like family,” said Sanford.
Sanford comes aboard an Arcade roster which includes Dave Anderson, Kim Bica, Jeff Ferruzzo, Will Hasell, Geoff Hounsell, Sean Lagrange, Ali Mao, Paul Martinez, Nick Rondeau and Brad Waskewich. Damian Stevens is Arcade EP and managing partner.
Music Biopics Get Creative At Toronto Film Festival
Many of the expected conventions of music biopics are present in "Piece by Piece," about the producer-turned-pop star Pharrell Williams, and "Better Man," about the British singer Robbie Williams. There's the young artist's urge to break through, fallow creative periods and regrettable chapters of fame-addled excess. But there are a few, little differences. In "Piece by Piece," Pharrell is a Lego. And in "Better Man," Williams is played by a CGI monkey. If the music biopic can sometimes feel a little stale in format, these two movies, both premiering this week at the Toronto International Film Festival, attempt novel remixes. In each film, each Williams recounts his life story as a narrator. But their on-screen selves aren't movie stars who studied to get a part just right, but computer-generated animations living out real superstar fantasies. While neither Williams has much in common as a musician, neither has had a very traditional career. Their films became reflections of their individuality, and, maybe, a way to distinguish themselves in the crowded field of music biopics like "Bohemian Rhapsody" and "Rocketman." "This is about being who you are, even if it's not something that can be put in a box," Pharrell said in an interview Tuesday alongside director Morgan Neville. Also next to Pharrell: A two-foot-tall Lego sculpture of himself, which was later in the day brought to the film's premiere and given its own seat in the crowd. The experience watching the crowd-pleasing "Piece by Piece," which Focus Features will release Oct. 11, can be pleasantly discombobulating. A wide spectrum of things you never expected to see in Lego form are animated. Virginia Beach (where Pharrell grew up). An album of Stevie Wonder's "Songs in the Key of Life."... Read More