Bicoastal editorial house Arcade Edit is expanding its creative offering with the launch of sister company Timber. The design-driven shop will collaborate with Arcade’s editing talent to provide an end-to-end digital postproduction service. Arcade’s current finishing division, Airship, will be absorbed into Timber as the new enterprise boots its capabilities to include design, concept, animation, compositing, effects, graphics, pre-visualization and color services.
Timber has already been responsible for design and digital post work on several well-received projects, including Hyundai Genesis’ “Dad’s Sixth Sense” Super Bowl spot, which entailed working closely with director Frank Todaro of Moxie Pictures to shoot the highly controlled situations and the rigging that bought them to life. Timber also handled CG and finishing for the recent series of Old Spice web films out of Wieden+Kennedy featuring Isaiah Mustafa staging interventions for men making bad online decisions. Timber also did the design and visual effects for Bank of America, U2 and RED’s Super Bowl spot and the corresponding music video. All of these projects were edited at Arcade Edit.
Creative directors Jonah Hall and Kevin Lau take the creative helm at Timber. As a VFX supervisor and creative director, Hall honed his skills at the likes of Digital Domain, Mirada and Asylum before setting up Timber. Lau, meanwhile, earned his stripes as a designer and creative director at Brand New School, Superfad and Motion Theory, among others.
“Timber’s launch will do much, much more than significantly add to the postproduction services that Arcade already offers clients,” said Damian Stevens, partner and managing director of Arcade Edit. “Both Jonah and Kevin come from a background in collaboration and are able to work with clients and directors from previsualization and design all the way to VFX and postproduction.”
The team at Timber will combine their wide-ranging expertise, from design to illustration and visual effects to music, to offer creative solutions at all stages of the commercial production process. Timber will also work closely with Arcade Edit to integrate the storytelling process and give clients an all-in-one studio experience. Focusing on a team approach rather than operating as separate divisions, the two entities will complement and aid each other’s creative processes by sharing not just a physical workspace, but also conversations and ideas.
Arcade Edit is expanding its Los Angeles home to house Timber.
