Arcade has signed editor Matt Laroche for first-time commercial representation. Born and raised in Southern California, Laroche had his love of film sparked at a young age when he discovered his parents’ extensive movie collection. With a budding interest in filmmaking, he as a high school student immersed himself in the art by writing screenplays, directing homemade movies and teaching himself how to edit in Final Cut Express. He went on to study Film & TV at California State University Los Angeles after graduating, where he learned the ins and outs of film production and realized that his true passion was editing.
Since launching his career, Laroche has worked with clients like Adidas, Nike, Champs, Quickbooks, Hulu, Nissan and Facebook, agencies like Wieden + Kennedy, TBWAChiatDay LA and 72andSunny, and directors like Matt Aselton, Tim Godsall, Traktor and Rick Famuyiwa.
“Editing is such a satisfying, flow-inducing process for me,” said Laroche. “It’s afforded me the opportunity to get to know so many inspiring people and I’m just very excited to continue building at Arcade.”
Laroche’s diverse range of commercial work includes everything from visual comedy and beautiful anthemic pieces to music and sound design driven films. Over the years, he has also edited short films and music videos, including a new short called Where We Go, which he both scored and edited, as well as the recently released video for King Pari’s “Mary.”
Arcade partner and editor Geoff Hounsell said of his work, “Matt has incredible instinct and brings great ideas. He makes every project he works on better and his sound work is always spot on.”
Arcade Edit is a bicoastal film and television editorial house established in 2008. Laroche joins an editors’ roster which includes Hounsell, Ali Mao, Brad Waskewich, Colin Patton, Dave Anderson, Jeff Ferruzzo, Josh Hegard, Kim Bica, Laura Sanford, Paul Martinez, Quin Williams, Sean Lagrange and Will Hasell.
