Avid (Nasdaq: AVID) today announced new research findings that reveal how the leaders of major global media enterprises are using MAM to improve collaboration and operational efficiency, reduce costs, drive revenue, and deliver a higher return on investment (ROI). The independent study was conducted by Ovum and commissioned by Avid, one of the largest suppliers of media asset management (MAM) solutions in the marketplace, and the company behind Avid Everywhere. The research demonstrates that industry leaders are driving substantial gains by using MAM to enhance collaboration, lower multi-platform distribution costs, and open new revenue streams.
“Many content production and broadcasting infrastructures are built on disconnected solutions that lack the agility, scalability, and efficiency needed to monetize assets across every stage of the content lifecycle,” stated Jeff Rosica, sr. VP, worldwide field operations at Avid. “Ovum’s latest research convincingly demonstrates how cutting-edge MAM solutions, such as Avid Interplay | MAM, enable global media enterprises to improve operational efficiency, reduce costs, and effectively manage the entire media content lifecycle.”
“The data we collected shows that media executives are evolving their perception of MAM from a standalone rich media storage repository to an enabler of end-to-end integrated media asset production and distribution workflows,” said Kedar Mohite, senior analyst, Media & Broadcast Technology, Ovum. “By deploying a unified MAM system, media enterprises can streamline multi-platform asset distribution and monetize premium time-based media assets on multiple non-linear channels.”
The Ovum research shows that integrated digital content platforms are essential for competing in today’s content everywhere world. MAM boosts collaboration and productivity by enabling production teams to access media assets from any location. MAM solutions help media enterprises to reduce lifecycle costs and deliver content to audiences via new multi-platform delivery services. By using MAM as a strategic tool to accelerate multi-platform asset monetization, organizations can gain significant ROI.
Top data points include:
MAM implementations are delivering strong results for top media organizations
66% of surveyed executives lowered the cost of multi-platform distribution
50% improved real-time collaboration of creative media professionals
52% improved delivery of personalized content on connected devices
54% enabled new revenue streams across multiple channels
MAM can deliver strong return on investment and revenue growth
50% of media executives plan to increase MAM spending over the next five years
82% see MAM delivering more than 10% of ROI
The ability to quickly introduce new online video services has resulted into average revenue increase of 17% on these new platforms
MAM can reduce costs
On average, media organizations are reducing multi-platform distribution costs 19-20% with their MAM deployments
The Ovum study also found that unified MAM systems enable media organizations to maximize content monetization and generate tangible benefits for advertisers in the form of contextual advertising, by delivering rich content across multiple screens.
