Sibling Rivalry and aWHITELABELproduct have merged, forming creative collective a White Label/Sibling Rivalry product. Aligning the two companies was part of a natural evolution to better serve the marketplace. Sibling Rivalry’s creative studio model works in tandem with aWLp to expand capabilities of design, experiential, digital and branding execution with Sibling Rivalry’s talent assuming live-action representation under the aWLp banner.
“We mutually recognized the need in the marketplace for companies to provide more to their clients under one roof. Agencies and clients are looking for companies to be a solution no matter what the entry point from concept, design, production and strategy, and partnering the two companies together creates that bigger offering for clients,” said Annique DeCaestecker, partner and executive producer.
The roster at a White Label/Sibling Rivalry product features directors Matthew Donaldson, Steve Fuller, Mikon van Gastel, Peter Glanz, Olivier Gondry, LOKI, Paul Middleditch, Eva Midgley, Crystal Moselle, James Pilkington, Tim Richardson, Daniel Schweizer, Stephane Sednaoui, Wade Shotter, Kenneth Willardt, and Joe Wright as well as two new director signings, Nico Beyer and Sebastien Grousset. Beyer was formerly handled by Little Minx. Grousset gains U.S. representation via aWHITE Label/Sibling Rivalry, having been busy with Gang Films in Spain.
In addition, a White Label/Sibling Rivalry offers a full in-house studio of designers, animators and editors. Maggie Meade also serves as a partner and exec producer at the newly merged company.
