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    Barney Goldberg and Mike Blanch Named Co-ECDs For Nissan United US

    By SHOOTUpdated:No Comments2868 Views
    Barney Goldberg (l) and Mike Blanch
    NEW YORK --

    TBWAChiatDay New York has announced the appointment of Barney Goldberg and Mike Blanch as co-executive creative directors for Nissan United US, the multi-agency team within Omnicom that directs all U.S. marketing and communications for Nissan. The duo will report to TBWAChiatDay New York chief creative officer Amy Ferguson and be responsible for leading all of Nissan’s retail and brand work, elevating the creative and craft to deliver strong business results. Blanch will be based in New York and Goldberg in Los Angeles.

    Goldberg joins the agency from INNOCEAN USA, where he was most recently executive creative director on Hyundai, overseeing award-winning integrated campaigns for FIFA World Cup and the NFL. For years, Goldberg helped Hyundai create Super Bowl fan-favorite ads, from the well-known spot “Smaht Pahk,” to Hyundai’s three in-game commercials during Super Bowl 50 that landed prime spots on USA Today’s AdMeter–#1, #5 and #6–making Hyundai the first car company and first foreign company to ever win the top nod. Goldberg also creative directed Hyundai’s partnership with The Walking Dead, Chop Shop, an app that quickly became the #1 car app on iTunes, amassing 500K downloads, and winning awards at The One Show, Cannes, and Webbys. Prior to INNOCEAN, Goldberg worked at Deutsch LA where he helped win the Volkswagen account. He also held roles at Deutsch LA and Saatchi & Saatchi where he worked on Toyota.

    Blanch meanwhile has been promoted after five years as group creative director at TBWAChiatDay NY. During this time he helped usher in a new brand platform for Nissan built upon the thrill of the drive, and has helped lead the company’s beloved Heisman House campaigns. In 2022, for the first time in eight years, he helped bring Nissan back to the Super Bowl with an ad that garnered praise. Prior to joining TBWAChiatDay NY, Blanch was creative director at Johannes Leonardo.

    “I am so excited to see Mike and Barney take the creative helm of this amazing brand. Both bring impressive creative chops, an understanding of the business, extensive category experience, and a kind, collaborative approach to leadership. I can’t wait to see what these two proven creative leaders will do as we continue to build on the effectiveness and momentum we’ve created with our clients and we look to make Nissan an even more culturally relevant brand,” said Ferguson,

    For the last 37 years, TBWAChiatDay has helped Nissan disrupt the automotive industry. Work in recent time has ranged from the introduction of its brand platform “The Thrill” with brand ambassadors like Brie Larson, to viral campaigns like the TikTok trending #HowDoYouSayARIYA challenge, and the internet-winning LoFi Girl, both of which helped bring awareness to Nissan’s latest EV models.

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    Category:News
    Tags:Amy FergusonBarney GoldbergMike BlanchNissan United USTBWAChiatDay New York



    A “Masters” Class In Branding and Fashion

    Saturday, April 11, 2026

    If the world of high fashion has Fashion Week in Milan, with sleek models dressed in avant-garde looks strutting down the runways, then the golf world has the Masters, where players bound down verdant green fairways in azalea-inspired polos, exotic bird prints, the yellows of jasmine and the pinks of the dogwoods.

    Over the last few years, golf apparel companies have begun treating the first full week of April as their moment to shine, unveiling lineups of Masters-inspired drops they hope can capture the attention of those focused on the season's first major.

    The surf-style company Johnnie-O, for example, dips into the Deep South with its classic, understated Azalea Collection. Rhobak likewise offers an Azalea Collection, though with bold flower patterns designed to invoke the feel of being on the grounds of Augusta National. Malbon Golf, meanwhile, offers a "Birds of Georgia" set featuring images of those typically found about the course.

    Yet none of them carry the iconic Masters logo. Or reference Amen Corner. Or use the words "Green Jacket."

    All of those are trademarked by the club — three of nearly 100 trademarks on file — and force outside apparel companies to creatively build their connections to both the tournament and Augusta National without infringing on their intellectual property.

    "Makers of products for mass market dream of becoming a supplier to Walmart. Likewise, high-end brands salivate at the idea of winning a mandate from the Masters," said John Sabino, author of "The Augusta Principles: Timeless Business Lessons from the World's Premier Golf Club." "Apparel companies want to tap into the Masters' high-quality association and leverage the club's exalted brand."

    Yet tapping into that association is... Read More

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