Tony Bartolucci and Hannah Smit have been both been promoted to creative director at 180 Amsterdam, forming a new creative partnership to lead the Benetton and ASICS accounts.
Bartolucci joined 180 Amsterdam in 2013, and has since been involved with a number of high profile campaigns on global accounts such as ASICS and PlayStation. His unique approach to conceptualizing inspired design creative has produced highly lauded work, including ASICS’ "One With The City" campaign. Prior to moving across the Atlantic, Bartolucci worked as an associate creative director at DDB, where he turned out notable work for the New York Lottery.
Smit’s promotion comes just nine months after joining 180 Amsterdam, where she has played a pivotal role in the rebranding of Benetton, spearheading the integrated "Clothes for Humans" campaign which included film, print and in-store assets, product design, website redesign, a new voice and an in-store overhaul. She previously worked in Australia and Canada. In the latter market, Smit served as associate creative director at John St in Toronto where she worked on brands including President’s Choice, ING Bank, Shoppers Drug Mart and Winners (TJX).
Al Moseley, president and chief creative officer, 180 Amsterdam, commented: “Between Tony’s skill for sophisticated design and Hannah’s pragmatic conceptualization there is a really potent mix of skills and experience, so we look forward to seeing their combined force on future projects.”
