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    Home » Baseball Returns To TV, At Least For Now; Nielsen Week In Review

    Baseball Returns To TV, At Least For Now; Nielsen Week In Review

    By SHOOTTuesday, July 28, 2020Updated:Tuesday, May 14, 2024No Comments2019 Views
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    Washington Nationals relief pitcher Sean Doolittle throws during the eighth inning of a baseball game against the New York Yankees at Nationals Park, Sunday, July 26, 2020, in Washington. (AP Photo/Alex Brandon)

    By David Bauder, Media Writer

    NEW YORK (AP) --

    Perhaps sensing the abbreviated season might not last long, television viewers welcomed baseball back with open arms from its coronavirus hiatus.

    ESPN's coverage of the first game back, between the New York Yankees and Washington Nationals last Thursday, was the most-watched regular season baseball game in nine years, the Nielsen company said.

    Weekend ratings were also solid. But considering that Major League Baseball on Tuesday temporarily suspended the Miami Marlins' season for the rest of the week because of their COVID-19 outbreak, there are fresh fears that the season will not be completed.

    Fox's Saturday night coverage of Washington's win over the Yankees reached 2.8 million, or 19% over the average for all of its' primetime games last year.

    ESPN's weekend slate of games, taken as a whole, were up 70% percent in audience over weekend games last year, Nielsen said.

    News programming continued to dominate primetime last week, led by a CBS rerun of "60 Minutes."

    CBS led all broadcast networks with an average of 3.1 million viewers in primetime. NBC had 2.8 million, ABC had 2.2 million, Fox had 1.6 million, Univision had 1.4 million, ION Television had 1.1 million and Telemundo average 880,000.

    Fox News Channel led the cable networks, averaging 3.05 million viewers in primetime. MSNBC had 2.04 million, CNN had 1.36 million, HGTV had 1.3 million and TLC had 1.29 million.

    ABC's "World News Tonight" led the evening newscasts with an average of 8.8 million viewers. NBC's "Nightly News" had 7.6 million, and the "CBS Evening News" had 5.3 million.

    For the week of July 20-26, the 20 most popular primetime programs, their networks and viewerships:

    1. "60 Minutes," CBS, 6.52 million.
    2. "NCIS," CBS, 5.36 million.
    3. "America's Got Talent," NBC, 5.08 million.
    4. "Celebrity Family Feud," ABC, 4.44 million.
    5. "Hannity" (Thursday), Fox News, 4.35 million.
    6. "Hannity" (Wednesday), Fox News, 4.29 million.
    7. "Tucker Carlson Tonight" (Wednesday), Fox News, 4.24 million.
    8. "Hannity" (Tuesday), Fox News, 4.17 million.
    9. "FBI," CBS, 4.12 million.
    10. "Young Sheldon," CBS, 4.113 million.
    11. "Tucker Carlson Tonight" (Tuesday), Fox News, 4.105 million.
    12. ML Baseball: N.Y. Yankees at Washington, ESPN, 4.08 million.
    13. "America's Funniest Home Videos," ABC, 4.05 million.
    14. "Tucker Carlson Tonight" (Thursday), Fox News, 4.023 million.
    15. "Tucker Carlson Tonight" (Monday), Fox News, 4.022 million.
    16. "Hannity" (Monday), Fox News, 3.9 million.
    17. "Titan Games," NBC, 3.82 million.
    18. "Chicago PD," NBC, 3.78 million.
    19. "The Neighborhood," CBS, 3.77 million.
    20. "Yellowstone," Paramount, 3.68 million.

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    The limited access duration has come to an end. (Access was allowed until: 2020-07-30)
    Category:News
    Tags:CBSFox News ChannelMajor League BaseballNielsen



    Tool Expands AI Content Group With Hiring Of Roberts, Spencer and Klevecz

    Thursday, December 11, 2025

    Content production partner and creative technology company Tool has expanded its AI Content Group with three new hires. Oden Roberts joins as director of AI, VFX & pipelines, Kelly Spencer arrives as director of partnerships & creative automation, and Ariel Klevecz joins as AI pipeline developer. This brings Tool’s total team of dedicated AI experts to 20+, growing the company’s ability to support brands and agencies in the use of generative AI to scale creative and improve the speed of productions and marketing practices. “As commercial content production evolves, we’re committed to building the infrastructure and talent that will help us serve the needs of where the industry is going,” said Dustin Callif, president of Tool. “Oden, Ariel and Kelly are incredible additions to support Tool’s longstanding focus on combining craft, technology, and brand storytelling.” Roberts brings a deep background in visual effects, creative technology, and scalable AI production systems. As director of AI, VFX & pipelines, he will pair his blend of expertise in traditional VFX and emerging AI tools to build next-generation AI-driven VFX pipelines that enhance creative output and efficiency across Tool’s commercial content work. Thanks to the company’s AI Group, many of Tool’s directors have already leveraged AI in integrated commercial productions, including work for Mentos, BMW and Starburst, with several projects set to debut in the coming months. “More brands, agencies and directors are realizing the creative doors that can be opened through the thoughtful integration of Gen AI, and Tool is uniquely positioned to help them take that first step,” said Michelle Towse, managing director, content at Tool. “Our team of dedicated... Read More

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