Craig Miller and Marc Calamia will be joining BBDO Atlanta as group creative director and head of integrated production, respectively. They will report to chief creative officer Robin Fitzgerald and represent her first senior hires since she joined the agency in September 2016. Miller will work across multiple accounts, while Mr. Calamia takes on a new role at the agency. Both start at BBDO Atlanta this month.
Miller joins BBDO after recent stints at Arnold Boston, VCCP London and CP+B Boulder, where he helped spearhead Domino’s Pizza’s “Pizza Turnaround” and “Oh Yes We Did” campaigns in 2010. These efforts resulted in one of the most dramatic corporate turnarounds in history and earned Domino’s a 2016 Effie Award for Sustained Success. His recent work includes “Harry’s Last Call” web video for Budweiser, featuring the late Chicago Cubs announcer Harry Caray. The video made Budweiser the first brand to simultaneously have the most engaging brand post on Facebook, Twitter and YouTube.
Calamia will be joining BBDO Atlanta from R/GA New York where he served as executive director of production and head of R/GA’s Content Studio. Prior to that, he led the digital and content production capabilities at 360i and Big Fuel, and helped create branded content studios for NBC Universal and Viacom in New York. Calamia’s work for Oscar Mayer and Breast Cancer Awareness (#Mamming”) have received multiple awards including Cannes Lions. In his new role, Calamia will help bolster the agency’s in-house capabilities to meet the ever-increasing and insatiable content needs of clients, including everything from quick-turn social videos to prototyping apps.
Miller and Calamia join an agency that is enjoying positive momentum. New business wins have included Sanderson Farms, Norwegian Cruise Line, Toys “R” Us, Novant Health and winning the statutory review for the Georgia State Lottery. These are in addition to an impressive roster of clients including AT&T, Bayer and Voya.
“We aspire to lead our clients forward. Adding the talent and experience of Craig and Marc will help us do just that,” said Fitzgerald. “Their experience here and abroad, at various types of agencies and across all forms and platforms will add real firepower to our creative capabilities.”
Comedic Director Roderick Fenske Joins Yard Dog TV For U.S. Spot Work
Roderick Fenske, the award-winning agency copywriter/creative director turned comedic director of commercials and films, has joined Yard Dog TV for U.S. representation.
Fenske--known for his idiosyncratic casting, stylish art direction, and blend of practical and digital effects--saw his newest commercial work, for Drink Weird Ice Tea, break earlier this month. His most recent short film, I’m Dead, You’re Welcome, starring JR Russell, Taissa Zveiter, Sandy Eels, and Julia Lorpriore, is making the rounds of film festivals now, having won Best Comedy Short at the Flagstaff International Film Festival last month.
Fenske, who started out in the business as a copywriter, is one of a select group of agency creatives to have found success in both New York and London, where his last post was as a creative director at TBWA there. “I owe so much of my career to Trevor Beattie [TBWA London chairman/creative director at the time], because he believed in me and started my career directing commercials,” said Fenske, citing work for Sony PlayStation, French Connection UK, and Channel 5.
Those spots led to an invitation to become a member of the visionary Swedish film collective known as ACNE. “I learned so much there working in a directing collective. With everybody talking about how to make stuff look stylish and cinematic it was like a film school for me,” Fenske explained. “Production design is so important because humor can be much more unexpected when you have an elevated look.”
Over the course of his career, Fenske’s work has received many international awards from shows including the Cannes Lions, British D&AD, and AICP. He moved from London to Los Angeles, and during this time he met Yard Dog... Read More