Craig Miller and Marc Calamia will be joining BBDO Atlanta as group creative director and head of integrated production, respectively. They will report to chief creative officer Robin Fitzgerald and represent her first senior hires since she joined the agency in September 2016. Miller will work across multiple accounts, while Mr. Calamia takes on a new role at the agency. Both start at BBDO Atlanta this month.
Miller joins BBDO after recent stints at Arnold Boston, VCCP London and CP+B Boulder, where he helped spearhead Domino’s Pizza’s “Pizza Turnaround” and “Oh Yes We Did” campaigns in 2010. These efforts resulted in one of the most dramatic corporate turnarounds in history and earned Domino’s a 2016 Effie Award for Sustained Success. His recent work includes “Harry’s Last Call” web video for Budweiser, featuring the late Chicago Cubs announcer Harry Caray. The video made Budweiser the first brand to simultaneously have the most engaging brand post on Facebook, Twitter and YouTube.
Calamia will be joining BBDO Atlanta from R/GA New York where he served as executive director of production and head of R/GA’s Content Studio. Prior to that, he led the digital and content production capabilities at 360i and Big Fuel, and helped create branded content studios for NBC Universal and Viacom in New York. Calamia’s work for Oscar Mayer and Breast Cancer Awareness (#Mamming”) have received multiple awards including Cannes Lions. In his new role, Calamia will help bolster the agency’s in-house capabilities to meet the ever-increasing and insatiable content needs of clients, including everything from quick-turn social videos to prototyping apps.
Miller and Calamia join an agency that is enjoying positive momentum. New business wins have included Sanderson Farms, Norwegian Cruise Line, Toys “R” Us, Novant Health and winning the statutory review for the Georgia State Lottery. These are in addition to an impressive roster of clients including AT&T, Bayer and Voya.
“We aspire to lead our clients forward. Adding the talent and experience of Craig and Marc will help us do just that,” said Fitzgerald. “Their experience here and abroad, at various types of agencies and across all forms and platforms will add real firepower to our creative capabilities.”
