BBDO was named agency Network of the Year while McCann New York earned distinction as best North American agency at last night’s (5/18) New York Festivals International Advertising Awards held at Jazz at Lincoln Center’s Frederick P. Rose Hall in NYC.
This marks the fifth year in a row that BBDO earned the top Network honor. The award is presented to the agency network that achieves the most awards and produces the finest caliber of work. In total, 22 global offices earned an impressive two Grand Prize Awards, seven First Prize Awards, 12 Second Prize Awards, 15 Third Prize Awards, and 78 Finalist Awards. In addition, the network was recognized with the United Nations Department of Public Information First Prize Award and 2 UNDPI Finalist Awards.
The Regional Agency of the Year Award is awarded to an advertising agency that earns the highest score for entries in all competitions across all mediums. Besides McCann NY in North America, the other honors went to: Europe–Heimat Berlin; South America–AlmapBBDO, Sao Paulo; and Asia Pacific–Clemenger BBDO Melbourne.
The NY Festivals’ 2017 Best of Show Award was bestowed upon “Meet Graham,” Clemenger BBDO Melbourne’s PSA for client Transport Accident Commission Victoria. Graham is part interactive sculpture, part educational tool, and a catalyst for a global conversation; he illustrates how our bodies would need to change to survive a car crash. Using decades of road safety data and medical research, the human body was re-designed for survival against a low impact crash. The award-winning entry was in the spotlight scoring two coveted NYF Grand Prize Awards, three First Prize Awards, a Second Prize Award, and a Finalist Award.
Lockheed Martin, American global aerospace, defense, security and advanced technologies company, was honored with the New York Festivals 2017 Brand of the Year Award for their commitment to creativity and innovation. Creative work from McCann NY submitted on behalf of Lockheed Martin was honored with two Grand Awards, as well as 6 First Prize Awards.
The 2017 NY Festivals’ Executive Jury awarded the following agencies with Grand Prize Awards:
ACTIVATION & ENGAGEMENT: McCann New York, “Field Trip to Mars” for Lockheed Martin.
AVANT GARDE: Clemenger BBDO Melbourne, “Meet Graham” for Transport Accident Commission Victoria.
BRANDED CONTENT/BRANDED ENTERTAINMENT: Tohokushinsha Film Corporation, Japan “Gravity Cat” for Sony Interactive Entertainment / Gravity Daze 2.
DESIGN: Ogilvy & Mather New York, USA “The Refugee Nation” for Amnesty International.
FILM-CINEMA/ ONLINE/TV: adam&eveDDB New York, USA “Buster the Boxer” for John Lewis.
FILM-CINEMA/ONLINE/TV: Tohokushinsha Film Corporation, Japan “Gravity Cat” for Sony Interactive Entertainment / Gravity Daze 2
OUTDOOR/OUT of HOME MARKETING: McCann New York, USA “The Field Trip to Mars” for Lockheed Martin.
PUBLIC SERVICE ANNOUNCEMENTS/COMMUNICATIONS: Clemenger BBDO Melbourne, Australia “Meet Graham” Transport Accident Commission Victoria.
Each year, New York Festivals, in partnership with the United Nations Department of Public Information, appoints a UN panel to select public service work that exemplifies the aims and ideals of the United Nations. The 2017 UNDPI Jury honored the following entries: McCann New York, “#MakeWhatsNext” for Microsoft earned the UNDPI First Prize Award; T/A POL, Norway, “25 m2 Syria” for TV-Aksjonen NRK + Red Cross + IKEA was awarded the UNDPI Second Prize Award; and Leo Burnett Melbourne, Australia, “Reword” for Headspace was honored with the UNDPI Third Prize Award.
The UNDPI Jury also awarded the following entries with Finalist Certificates: “Switch it Off,” Amnesty International, Ogilvy Germany; “Girls of Paradise” Mouvement du Nid, McCann Erickson Paris; “Check it before it’s removed: naked breasts on Facebook against breast cancer,” Pink Ribbon Deutschland, DDB Germany; Sandy Hook Promise’s “Evan,” BBDO New York; and “A Table to End Hunger,” The Hunger Project Australia, McCann Sydney.
