Daniela Vojta and Susan Young will be joining BBDO New York this week as executive creative directors, overseeing AT&T’s Business Solutions and Corporate advertising. They were most recently ECDs at McCann New York. They will report to Matt MacDonald, group executive director at BBDO New York on AT&T.
At McCann New York, Vojta and Young led creative development on Microsoft where, among other things, they spearheaded the Girls in STEM initiative, started the annual Patent Program for Women and helped launch Windows 10 globally. Efforts in support of “March for Our Lives” also made a difference, while earning five Lions at the recent Cannes Lions International Festival of Creativity. Prior to joining McCann New York, the duo worked at Saatchi & Saatchi New York, where they helped launch Tide Pods and create the Tide “Miracle Stain” ad, regarded as one of the best Super Bowl spots of the past decade. In addition to Cannes Lions, their work has been recognized by the One Show, D&AD, Clios, Effies, ADC, Webbys and more.
MacDonald said of Vojta and Young, “They can deliver smart, compelling and engaging work for huge technology brands. They’re passionate about using their talents for good—as demonstrated in their work for ‘March for Our Lives.’ And along the way they happened to make one of the most popular Super Bowl spots of all time. We’re thrilled they’re joining our AT&T group to help build the best integrated media and creative team in advertising.”
BBDO NY CCO Greg Hahn added, “Our competitive advantage is the people and talent we have within these walls. Bringing Daniela and Susan in as new leaders adds to that advantage exponentially.”
Apple’s “Fuzzy Feelings” Wins Primetime Commercial Emmy Award
Apple’s “Fuzzy Feelings” won the primetime commercial Emmy this evening (9/7) during the first of two Creative Arts Emmy Awards ceremonies being held this weekend in the Peacock Theater at LA Live. The yuletide film out of TBWAMedia Arts Lab was directed by Lucia Aniello via Hungry Man in tandem with stop-motion animator Anna Mantzaris of Passion Pictures.
“Fuzzy Feelings” introduces us to an office worker by day and stop-motion artist by night. As an employee, she works for a boss whom she’s grown to hate. So at night, her stop-motion creations put him in dire straits. The young woman makes her stop-motion fare by deploying the iPhone 15 Pro camera and a MacBook Air with M2 to edit it. However, when the woman's day job takes a turn and she starts to see her boss in another light, so too do her stop-motion endeavors as we see the value of working towards a kinder world, and what better time to start than during the holiday season?
Director Aniello is no stranger to the Emmy proceedings. As creator of the HBO Max series Hacks, she has won two Emmys (writing and directing) as well as a DGA Award. This year she is nominated for three more Emmys on the strength of Hacks--Outstanding Comedy Series as well as writing and directing for a comedy series.
This marks the second straight year that an Apple film has won the coveted primetime commercial Emmy. Back in January 2024, Apple’s “The Greatest,” directed by Kim Gehrig of Somesuch, came away with the Emmy.
This time around, “Fuzzy Feelings” topped a field of nominated commercials consisting of: Apple’s “Album Cover” from Apple’s in-house creatives and directed by David Shane of O Positive; Uber One | Uber Eats’ “Best Friends,” also... Read More