Award-winning creative Becky Coyle is joining experience design consultancy Matter Of Form as creative director. She and head of experience design Nick Payne-Coo will lead 10 designers and user experience specialists working across all accounts.
Coyle joins Matter Of Form from Rufus Leonard, where she was responsible for leading and owning creative direction across multiple projects for some of the most recognizable brands in the U.K. including WWF, British Gas, Aviva, Lloyd’s of London, The LEGO Foundation, The AA, and Williams F1.
In November 2021, the My Footprint app, created for WWF by Coyle and the team at Rufus Leonard, won a host of accolades at the UK App Awards: Best New App of the Year, Education App of the Year, UK App of the Year, and Best Design/UX.
The depth and breadth of her experience ranges from directing the creation of digital-first brand identities to large-scale digital transformation programs. Winner of a Silver award for Best Visual Identity from the Public Services Sector at the 2019 Transform Awards for her work on BBC Bitesize, a Silver Lovie Award for her work on the Williams F1 website (2014), and a Bronze Lovie for her British Gas Mobile Energy app (2014), Coyle appeared on the 2017 Transform Award shortlist for her work on the AA, Stagecoach, and Pizza Express.
Anant Sharma, Matter Of Form founder and CEO, said, “Becky brings a wealth of experience from across all sectors and an eye for detail and exceptional attention to craft. Her ability to marry brand and digital creative is the perfect fit for MOF–she’s astute, personable and humble, but with a bold creative hand.”
Forsman & Bodenfors Shifts Its Singapore Group Creative Director Ivan Guerra to Its NYC Hub
Forsman & Bodenfors (F&B) has expanded its creative leadership in New York by relocating longtime group creative director Ivan Guerra from the Singapore office to the Big Apple to support a quickly growing list of new client wins.
As a group creative director in Singapore, Guerra racked up numerous accolades and participated in a myriad of new business wins that fueled the agency’s growth year over year. He explained why now was the right time to come back to the states, adding more nuance in the process. ”Singapore is the business hub of Asia, New York is the business hub of the world,” he said. “Our office in Singapore was small when I arrived. Since then, we’ve more than tripled in size, and became the [number one] most creative agency in the country, and work with more and bigger clients than ever before. There’s always more to be done, but the agency I’m leaving behind is in fantastic shape and ready to take on the world, as I know they will.”
For Guerra, there’s an opportunity to replicate in New York the success he had in Singapore. During his career, he repositioned and promoted businesses and products across a wide variety of markets and industries including P&G, Coca-Cola and Booking.com. Some of his well-known work includes a campaign that increased Samsung’s sales in the Middle East by almost 200%, one of the most iconic films in the history of Converse, Verizon’s most successful sports partnership program “Data Dunk” with the NBA, and a “Proud Whopper” campaign in 2014 that reignited Burger King and garnered 13 Cannes Lions and a Grand Clio.
Coming back to New York after 15 years in the business, including a stint where he spent time at the likes of top-shelf agencies like R/GA,... Read More