Furlined, a production company with bases of operation in L.A. and London, has added director Ben Tricklebank to its roster for commercial representation in the U.S. and U.K. He had previously been handled in the ad arena by Smuggler.
Tricklebank hails from the U.K. He comes to directing from a background in design, as a multidisciplinary artist and director creating interactive films, virtual reality installations and digital experiences— always with a focus on story. His commercialmaking spans such brands as Hennessey, Sony, Lexus, Audible and Gran Turismo. Tricklebank’s work has received assorted major awards. Back when he was at Tool of North America (prior to Smuggler), Tricklebank and Erich Joiner directed the interactive documentary Clouds Over Cuba for the JFK Presidential Library and Foundation via The Martin Agency. Clouds Over Cuba won a News and Documentary Emmy Award, among other honors.
“There’s beauty and soulfulness in Ben’s film, qualities that are the hallmarks of storytellers whose voices truly resonate,” said Diane McArter, president of Furlined.
“Ben is an artist. He makes the complexity of the craft feel almost invisible,” said Furlined VP Ben Davies.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More