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    Home » Best In AICP Show: Sandy Hook Promise’s “Evan”; Nike’s “Unlimited You” Campaign

    Best In AICP Show: Sandy Hook Promise’s “Evan”; Nike’s “Unlimited You” Campaign

    By SHOOTWednesday, June 7, 2017Updated:Tuesday, May 14, 2024No Comments8041 Views
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    Sandy Hook Promise's "Evan"--directed by Henry-Alex Rubin of Smuggler for BBDO New York--was honored in the AICP Show category of Advertising Excellence/Single Commercial, making it one of two Best In Show winners in this year's competition.

    Smuggler leads production co. tally with 6 honors; O Positive earns 5; Framestore, MJZ each score 4 wins

    NEW YORK --

    The AICP Show: The Art & Technique of the American Commercial premiered this evening (6/7) at The Museum of Modern Art (MoMA) in New York City. Earning Best in Show distinction were the winners in the Advertising Excellence/Single Commercial and Advertising Excellence/Campaign categories which were, respectively, Sandy Hook’s “Promise” directed by Henry-Alex Rubin of Smuggler for BBDO New York, and Nike’s “Unlimited You” campaign directed by Max Malkin of PRETTYBIRD for Wieden+Kennedy.

    “Promise” deploys a clever twist to highlight the signs that a teen may be planning a school shooting. The “Unlimited You” campaign–consisting of the spots “Unlimited Youth,” “Unlimited Will” and “Unlimited Courage”–introduces viewers to exceptional athletes who have overcome challenges to excel at their chosen sports.

    Each category of the AICP Show may have up to three winners–the exception being the two Advertising Excellence categories which may have only one honoree, translating into the Best In Show mantle.

    The AICP show closed out AICP Week, a celebration of advertising in the motion image, which also included the debut of the AICP Next Awards at The Tishman Auditorium at the New School, and the AICP Week Base Camp. Two thousand members of the advertising, marketing and production industries attended the debut of the AICP Show. Serving as chairperson of this year’s Show was Lisa Mehling, owner/executive producer of Chelsea Pictures. Following its premiere at MoMA, the Show will tour museums and cultural institutions around the country and abroad.  This year’s winners – along with the entire AICP Show and AICP Next Awards archive – are available for viewing here. Each year, the honored work becomes a part of the archives of the Department of Film at The Museum of Modern Art. The collection now numbers over 1,900 pieces of advertising in the motion image. 

    At the earlier AICP Next Awards, the Most Next honor (Best in Show) went to Lockheed Martin’s “The Field Trip To Mars,” produced by Framestore for McCann New York.  The experience follows children on a school bus as they experience a trip to Mars via virtual reality. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. This year’s grant went to the Washington D.C. chapter of  Girls Inc.  

    The most honored production companies in the AICP Awards (across the Show and Next) are Smuggler, with six honors; O Positive had five; Framestore and MJZ each earned four honors; while Epoch Films, Rattling Stick, Somesuch/Anonymous Content and Tool each received three honors. 

    Among directors, David Shane of O Positive and Henry-Alex Rubin of Smuggler tied with five honors each. Spike Jonze of MJZ received four honors. Martin de Thurah of Epoch Films, Ringan Ledwidge of Rattling Stick, Floyd Ross of Tool, and Daniel Wolfe of Somesuch/Anonymous Content each earned three honors. 

    On the agency front, BBDO New York garnered seven honors. Wieden+Kennedy earned six honors, while Droga5 received five honors. Framework and McCann each received four honors, while R/GA and Venables, Bell & Partners each had three honors.

    The Art & Technique of the American Commercial has a bifurcated judging system, which begins with a series of judging panels featuring over 400 judges from across the country and around the world, with experts in various fields judging work across the 23 categories. The process culminates in the meeting of the Curatorial Committee, which is the final arbiter in the disposition of the Show, confirming eligibility and appropriateness to category. 
     
    The AICP Show reel features custom-designed graphics by Trollbäck + Company, with an original score and sound design by Antfood. The Show Sponsor reel and loop was created by Taylor James with music by Yessian. 

    Here’s a category-by-category rundown of AICP Show honorees:

    Visual Style
    Kenzo “My Mutant Brain” 3:48
    Production Company: MJZ
    Director: Spike Jonze
    Director of Photography: Hoyte van Hoytema
    Production Company President: David Zander
    Executive Producer: Eriks Krumins
    Production Designer: KK Barrett
    Producers: Natalie Farrey, Vincent Landay
    Co-Producer: Amanda Adelson
    Advertising Agency: Framework
    Agency Executive Producers: Humberto Leon, Carol Lim
    Talent: Margaret Qualley
    VFX Supervisor: Janelle Croshaw, Digital Domain
    Composers: Sam Spiegel, Squeak E. Clean Productions; Ape Drums
    Editor: Eric Zumbrunnen, EXILE
     
    Under Armour “Rule Yourself” 1:22
    Production Company: Epoch Films
    Director: Martin de Thurah
    Director of Photography: Kasper Tuxen
    Executive Producer: Melissa Culligan
    Producer: Michaela Johnson
    Advertising Agency: Droga5
    Agency Creative Directors: Alexander Nowak, Felix Richter
    Agency Copywriters/Art Directors: Toby Treyer-Evans, Laurie Howell
    Agency Executive Producer: Adam Perloff
    Sound Mixer/Editor: Chris Afzal
    Editor: Leo Scott, Cartel; Stitch
     
     
    Production
    Morton Salt “The One Moment” 4:12
    Production Company: Park Pictures
    Director: Damian Kulash
    Director of Photography: Shawn Kim
    Executive Producers: Jackie Kelman Bisbee, Justin Pollack
    Advertising Agency: Ogilvy 
    Agency Chief Creative Officer: Joe Sciarrotta
    Agency Executive Creative Director: David Hernandez
    Agency Creative Director: Amy Gozalka
    Agency Associate Creative Director: Kara Coyle
    Agency Executive Producer: Gayle McCormick
    Agency Senior Producer: Annie Larimer
    Agency Project Manager: Philip Puleo
    Agency Management Supervisor: Paige Robinson
    Agency Assistant Account Executive: Katie Quinn
    Editor: Cass Vanini, Art Jail
     

    Performance
    The Atlantic “Typecast” 2:00
    Production Company: O Positive
    Director: David Shane
    Executive Producer: Ralph Laucella
    Advertising Agency: Wieden+Kennedy New York
    Agency Executive Creative Director: Karl Lieberman
    Agency Creative Directors: Jaclyn Crowley, Al Merry
    Agency Copywriter: Brock Kirby
    Agency Executive Producer: Alison Hill
    Agency Head of Planning: Dan Hill
    Agency Strategist: Brian Ritter
    Agency Social Director: Jessica Breslin
    Agency Management Supervisor: Samantha Wagner
    Talent: Michael K. Williams
    Editor: Gavin Cutler, Mackcut
     
    Kenzo “My Mutant Brain” 3:48
    Production Company: MJZ
    Director: Spike Jonze
    Director of Photography: Hoyte van Hoytema
    Production Company President: David Zander
    Executive Producer: Eriks Krumins
    Production Designer: KK Barrett
    Producers: Natalie Farrey, Vincent Landay
    Co-Producer: Amanda Adelson
    Advertising Agency: Framework
    Agency Executive Producers: Humberto Leon, Carol Lim
    Talent: Margaret Qualley
    VFX Supervisor: Janelle Croshaw, Digital Domain
    Composer: Sam Spiegel, Squeak E. Clean Productions; Ape Drums
    Editor: Eric Zumbrunnen, EXILE
     

    Concept
    Sandy Hook Promise “Evan” 2:30
    Production Company: Smuggler
    Director: Henry-Alex Rubin
    Director of Photography: Ken Seng
    Executive Producers: Patrick Milling Smith, Brian Carmody, Drew Santarsiero
    Line Producer: Leah Allina
    Chief Operating Officer: Andrew Colón
    Advertising Agency: BBDO New York
    Agency Chief Creative Officer Worldwide: David Lubars
    Agency Chief Creative Officer New York: Greg Hahn
    Agency Creative Director: Peter Alsante
    Agency Copywriter: Bryan Stokely
    Agency Art Director: Martins Zelcs
    Agency Director of Production: David Rolfe
    Agency Group Executive Producer: Julian Katz
    Agency Account Director: Lindsey Cash
    Agency Planners: Alaina Crystal, Sean Stogner, Michael Schonfeld
    Audio Post Production:  Evan Mangiamele, Heard City
    Music Supervisor: Beta Patrol
    Editor: Jason MacDonald, NO6
    Additional Editor: Nick Schneider, NO6
    Post Executive Producers: Corina Dennison, Malia Rose, NO6
     
    The Atlantic “Typecast” 2:00
    Production Company: O Positive
    Director: David Shane
    Executive Producer: Ralph Laucella
    Advertising Agency: Wieden+Kennedy New York
    Agency Executive Creative Director: Karl Lieberman
    Agency Creative Directors: Jaclyn Crowley, Al Merry
    Agency Copywriter: Brock Kirby
    Agency Executive Producer: Alison Hill
    Agency Head of Planning: Dan Hill
    Agency Strategist: Brian Ritter
    Agency Social Director: Jessica Breslin
    Agency Management Supervisor: Samantha Wagner
    Talent: Michael K. Williams
    Editor: Gavin Cutler, Mackcut
     
     
    Direction
    Audi “Duel” 1:30
    Production Company: Rattling Stick
    Director: Ringan Ledwidge
    Executive Producer: Joe Biggins
    Advertising Agency: Venables Bell and Partners
    Agency Founder and Chairman: Paul Venables
    Agency Creative Directors: Will McGinness, Justin Moore, Erich Pfeifer
    Agency Associate Creative Directors: Matt Miller, Matt Keats
    Agency Producer: Gabby Gardner 
    VFX Supervisor: John Shirley, The Mill
    Editor: Rich Orrick, Work Editorial
     
    Sandy Hook Promise “Evan” 2:30
    Production Company: Smuggler
    Director: Henry-Alex Rubin
    Director of Photography: Ken Seng
    Executive Producers: Patrick Milling Smith, Brian Carmody, Drew Santarsiero
    Line Producer: Leah Allina
    Chief Operating Officer: Andrew Colón
    Advertising Agency: BBDO New York
    Agency Chief Creative Officer Worldwide: David Lubars
    Agency Chief Creative Officer New York: Greg Hahn
    Agency Creative Director: Peter Alsante
    Agency Copywriter: Bryan Stokely
    Agency Art Director: Martins Zelcs
    Agency Director of Production: David Rolfe
    Agency Group Executive Producer: Julian Katz
    Agency Account Director: Lindsey Cash
    Agency Planners: Alaina Crystal, Sean Stogner, Michael Schonfeld
    Audio Post Production:  Evan Mangiamele, Heard City
    Music Supervisor: Beta Patrol
    Editor: Jason MacDonald, NO6
    Additional Editor: Nick Schneider, NO6
    Post Executive Producers: Corina Dennison, Malia Rose, NO6
     

    Cinematography
    Squarespace “John Malkovich’s Journey” 2:50
    Production Company: Smuggler
    Director: Miles Jay
    Director of Photography: Chayse Irvin
    Executive Producers: Patrick Milling Smith, Brian Carmody, Allison Kunzman
    Chief Operating Officer: Andrew Colón
    Producers: Alex Orlovsky, Catherine Guillot
    Production Designer: Carly Reddin
    Advertising Agency: JOHN X HANNES
    Agency Creative Directors: Hannes Ciatti, John McKelvey
    Agency Creatives: Conor Hagan, Matt McCarron 
    Agency Producer: Kristine Ling
    Agency Head of Client Management: Verena Zannantoni 
    Editor: Ben Jordan, Work Editorial
     
    Under Armour “Rule Yourself” 1:22
    Production Company: Epoch Films
    Director: Martin de Thurah
    Director of Photography: Kasper Tuxen
    Executive Producer: Melissa Culligan
    Producer: Michaela Johnson
    Advertising Agency: Droga5
    Agency Creative Directors: Alexander Nowak, Felix Richter
    Agency Copywriters/Art Directors: Toby Treyer-Evans, Laurie Howell
    Agency Executive Producer: Adam Perloff
    Sound Mixer/Editor: Chris Afzal
    Editor: Leo Scott, Cartel; Stitch
     
    Animation
    David Blaine “Spectacle of the Real” 1:48
    Production Company: Buck
    Executive Creative Director: Orion Tait
    Creative Director: Thomas Schmid
    Creative Director/Editor: Daniel Oeffinger
    Cel Animators: William Trebutien, Olivia Blanc, Kyle Mowat
    Compositors: Rasmus Bak, Federico Reano, Alex Perry
    Executive Producer: Anne Skopas
    Editor: Chad Colby
     
     
    Design
    Google “Year in Search 2016” 2:00
    Production Company: HECHO EN 72
    Directors: 72andSunny, Google Brand Studio, HECHO EN 72
    Advertising Agency: 72andSunny
    Design Companies: 72andSunny, Google Brand Studio
      
    OFFF “Offf By Night 2016” 3:32
    Production Company: Mill+
    Director/Lead Designer: William Arnold 
    Creative Director: Mario Stipinovich
    Colorist: Mikey Rossiter
     
    Vans “The Story of Vans” 1:30
    Production Company: Pet Gorilla
    Director: Reza Rasoli
    Executive Producer: Dominic Bernacchi
    Advertising Agency: Vans, Inc.
    Agency Creative Director: Jamie Reilly
    Agency Creative Director/Copywriter: Sean Vij
    Agency Associate Creative Director: Steve Zeitzoff
    Agency Executive Producer: Michelle Price
    Agency Project Manager: Amanda Mayberry
    Lead Animator: Eileen Kohlhepp
    Lead Designers: Mrzyk & Moriceau, John Joyce 
    Editor: Gary Lee
     

    Visual Effects
    Hennessy “The Piccards” 1:30
    Production Companies: Somesuch, Anonymous Content
    Director: Daniel Wolfe
    Director of Photography: Tom Townend
    Executive Producers: Eric Stern, Tim Nash, Sally Campbell
    Production Designer: Andrew Clark
    Advertising Agency: Droga5 
    Agency Creative Directors: David Droga, Ted Royer, Felix Richter, Alex Nowak
    VFX Creative Directors: Gavin Wellsman, Jasper Kidd, The Mill
    VFX Executive Producer: Sean Costelloe, The Mill
    VFX Producer: Bugs Russell, The Mill
    VFX Shoot Supervisor: Eric Pascarelli, The Mill
    Composer: Phil Kay, Woodwork Music
    Sound Design: Q Department
    Sound Engineers: Tom Jucarrone, Rob Sayers, Sound Lounge 
    Editor: Tom Lindsay, Cosmo Street
     
    Audi “Duel” 1:30
    Production Company: Rattling Stick
    Director: Ringan Ledwidge
    Executive Producer: Joe Biggins
    Advertising Agency: Venables Bell and Partners
    Agency Founder and Chairman: Paul Venables
    Agency Creative Directors: Will McGinness, Justin Moore, Erich Pfeifer
    Agency Associate Creative Directors: Matt Miller, Matt Keats
    Agency Producer: Gabby Gardner 
    VFX Supervisor: John Shirley, The Mill
    Editor: Rich Orrick, Work Editorial
     

    Production Design
    Playstation “The King” 2:07
    Production Company: Epoch Films
    Director: Martin de Thurah
    Executive Producer: Melissa Culligan
    Production Designer: Floyd Albee
    Advertising Agency: Bartle Bogle Hegarty
    Agency Creative Director: Dean Woodhouse
    Editor: Mikkel Nielsen, Rock Paper Scissors
     
    Hennessy “The Piccards” 1:30
    Production Companies: Somesuch, Anonymous Content
    Director: Daniel Wolfe
    Director of Photography: Tom Townend
    Executive Producers: Eric Stern, Tim Nash, Sally Campbell
    Production Designer: Andrew Clark
    Advertising Agency: Droga5 
    Agency Creative Directors: David Droga, Ted Royer, Felix Richter, Alex Nowak
    VFX Creative Directors: Gavin Wellsman, Jasper Kidd, The Mill
    VFX Executive Producer: Sean Costelloe, The Mill
    VFX Producer: Bugs Russell, The Mill
    VFX Shoot Supervisor: Eric Pascarelli, The Mill
    Composer: Phil Kay, Woodwork Music
    Sound Design: Q Department
    Sound Engineers: Tom Jucarrone, Rob Sayers, Sound Lounge 
    Editor: Tom Lindsay, Cosmo Street
     

    Editorial
    TINY: The Life of Erin Blackwell “TINY Trailer” 2:30
    Production Company: Falkland Road Inc.
    Director: Martin Bell
    Executive Producers: Meredith Lue, Julia Bezgin 
    Colorist: Chris Ryan, Nice Shoes 
    Music Company: Tompkins Square Records
    Sound Engineer: Tom Jucarone, Sound Lounge
    Editor/Sound Designer: Chris Franklin, Big Sky Edit
    Online Editor: Valerie Lasser, Big Sky Edit
     
    Audi “Duel” 1:30
    Production Company: Rattling Stick
    Director: Ringan Ledwidge
    Executive Producer: Joe Biggins
    Advertising Agency: Venables Bell and Partners
    Agency Founder and Chairman: Paul Venables
    Agency Creative Directors: Will McGinness, Justin Moore, Erich Pfeifer
    Agency Associate Creative Directors: Matt Miller, Matt Keats
    Agency Producer: Gabby Gardner 
    VFX Supervisor: John Shirley, The Mill
    Editor: Rich Orrick, Work Editorial
     
    Google “Year in Search 2016” 2:00
    Production Company: HECHO EN 72
    Directors: 72andSunny, Google Brand Studio, HECHO EN 72
    Advertising Agency: 72andSunny
    Design Companies: 72andSunny, Google Brand Studio
     

    Humor
    Avocados From Mexico “Secret Society” 1:40
    Production Company: O Positive
    Director: David Shane
    Director of Photography: Ellen Kuras
    Executive Producers: Ralph Laucella, Marc Grill
    Advertising Agency: GSD&M
    Agency President: Marianne Malina
    Agency Creative Directors: Jay Russell, Tom Hamling, Tim Eger
    Agency Associate Creative Directors: Barrett Michael, Greg Wyatt
    Agency Director of Production: Jack Epsteen
    Talent: Jon Lovitz, Brad Morris, David Wells, Chris Schneider, Scott Michael Morgan, Miles Grose, Lloyd Porter, Joanna P. Adler, Martin Laplatney, Roderick Hill, Ann Carr
    Editor: Gavin Cutler, Mackcut
     
    ESPN “Utensils” :30
    Production Company: O Positive
    Director: David Shane
    Director of Photography: David Morabito
    Executive Producers: Ralph Laucella, Marc Grill
    Advertising Agency: Wieden + Kennedy
    Agency Executive Creative Director: Karl Lieberman
    Agency Creative Directors: Brandon Henderson, Erwin Federizo
    Agency Creative Team: Alex Ledford, Charles Hodges, NJ Placentra, Gary Van Dzura
    Agency Executive Producer: Temma Shoaf
    Editor: Nick Divers, Mackcut
     
    Original Music
    Nike and Jordan Brand “We The People” 2:00
    Production Company: Doomsday
    Director: Hiro Murai
    Executive Producer: Danielle Hinde
    Advertising Agency: Wieden+Kennedy New York
    Agency Executive Creative Director: Karl Lieberman
    Agency Creative Directors: Caleb Jensen, Jimm Lasser
    Agency Head of Integrated Production: Nick Setounski
    Agency Producer: Dom Tunon
    Agency Art Producers: Deb Rosen, Pietro Clemente
    Agency Strategist: Brandon Thornton
    Agency Account Team: Jordan Muse, Liz Lindberg
    Agency Media Team: Karlo Cordova, Branden Bouvia, Chad Muratev
    Composer: Chance The Rapper
    Editor: Luke Lynch, Parallax
     
    Kenzo “My Mutant Brain” 3:48
    Production Company: MJZ
    Director: Spike Jonze
    Director of Photography: Hoyte van Hoytema
    Production Company President: David Zander
    Executive Producer: Eriks Krumins
    Production Designer: KK Barrett
    Producers: Natalie Farrey, Vincent Landay
    Co-Producer: Amanda Adelson
    Advertising Agency: Framework
    Agency Executive Producers: Humberto Leon, Carol Lim
    Talent: Margaret Qualley
    VFX Supervisor: Janelle Croshaw, Digital Domain
    Composers: Sam Spiegel, Squeak E. Clean Productions; Ape Drums
    Editor: Eric Zumbrunnen, EXILE
     
     
    Sound Design
    Pedigree “Dark to Light” 3:15
    Production Company: Public Record
    Directors: Nathan Caswell, Jeremiah Zagar, Khyber Jones
    Director of Photography: Julian King
    Executive Producer: Jeremy Yaches
    Producer: Jason Goldman
    Advertising Agency: BBDO New York
    Agency Chief Creative Officer Worldwide: David Lubars
    Agency Chief Creative Officer New York: Greg Hahn
    Agency Executive Creative Directors: Greg Ketchum, Tom Godici
    Agency Creative Directors: Banks Noel, Greg Gerstner, Eduardo Peterson
    Agency Copywriter: Steven Schroth
    Agency Producers: Regina Iannuzzi, Katie Schad, Rani Vaz
    Agency Account Team: Kirsten Flanik, Sally Nathans, Elizabeth Kelberg, Brandon Jansa, Taylor Wesley
    Colorist: Fergus McCall, The Mill
    Sound Engineer: Tom Jucarone, Sound Lounge
    Sound Designer/Music Company: stimmüng
    Editor: Jai Schukla, James Lee, Nomad Editorial
     
    Hennessy “The Piccards” 1:30
    Production Companies: Somesuch, Anonymous Content
    Director: Daniel Wolfe
    Director of Photography: Tom Townend
    Executive Producers: Eric Stern, Tim Nash, Sally Campbell
    Production Designer: Andrew Clark
    Advertising Agency: Droga5 
    Agency Creative Directors: David Droga, Ted Royer, Felix Richter, Alex Nowak
    VFX Creative Directors: Gavin Wellsman, Jasper Kidd, The Mill
    VFX Executive Producer: Sean Costelloe, The Mill
    VFX Producer: Bugs Russell, The Mill
    VFX Shoot Supervisor: Eric Pascarelli, The Mill
    Composer: Phil Kay, Woodwork Music
    Sound Design: Q Department
    Sound Engineers: Tom Jucarrone, Rob Sayers, Sound Lounge 
    Editor: Tom Lindsay, Cosmo Street
     
     
    Licensed Soundtrack or Arrangement
    Apple “Stroll” 1:00
    Production Company: Imperial Woodpecker
    Director: Sam Brown
    Executive Producer: Timory King
    Advertising Agency: TBWAMedia Arts Lab
    Agency Chief Creative Officer: Duncan Milner 
    Agency Group Creative Director: JD Jurentkuff
    Agency Creative Director: Greg Greenberg
    Agency Associate Creative Director/Senior Art Director: Marcus Brown
    Agency Associate Creative Director/Copywriter: Evan Schiller 
    Media Company: OMD Worldwide  
    Talent: Lil’ Buck
    VFX Supervisors: Chris Knight, David Lawson, The Mill
    Music: “Down” by Marian Hill
    Editor: Paul Hardcastle, Cosmo Street
     
    Nike “The Conductor” 1:30
    Production Company: Anonymous Content
    Director: Mark Romanek
    Executive Producers: Sue Ellen Clair
    Advertising Agency: Wieden + Kennedy
    Agency Creative Directors: Alberto Ponte, Ryan O’Rourke
    Arrangers: Andrew Feltenstein, John Nau, Beacon Street Studios
    Music: “I’ve Been Loving You Too Long To Stop Now” by Otis Redding
    Editor: Eric Zumbrunnen, EXILE
     
     
    Music Video
    Coldplay “Up&Up” 4:10
    Production Company: PRETTYBIRD
    Director: Vania Heymann 
    Director/Editor: Gal Muggia
    Executive Producers: Candice Dragonas, Nathan Scherrer, and Juliette Larthe
    Producer: Natan Schottenfels
    Video Commissioner: Sam Seager 
    VFX Supervisors: Anatolii Kuzmytskyi, Gloria FX; Real Motion 
     
    DJ Shadow “Nobody Speak” 4:14
    Production Company: Pulse Films 
    Director: Sam Pilling
    Director of Photography: David Procter 
    Executive Producers: Sarah Boardman, Sarah Par
    Producer: Arlene McGann 
    Art Director: Sergey Vinnichuk
    Casting: Nika Bondar, Kharmel Cochrane
    Editor: Ellie Johnson, Speade
     
    Jamie XX “Gosh” 5:22
    Production Company: ICONOCLAST
    Director: Romain Gavras
    Executive Producers: Roman Pichon Herrera
    Advertising Agency: Young Turks 
    Editor: Walter Mauriot, Mathematics
     
     
    Student Commercial
    Adidas “Break Free” 1:39
    Director: Eugen Merher
    Producers: Karli Baumann, Karl Heidelbach
    School: Filmakademie Baden-Württemberg
    Course: Advertising 2
    Instructor: Michael Rösel
    Editor: Ernst Lattik
     
    Volkswagen “Closer” 1:30
    Director/Producer/Editor: Zak Marx
    Director of Photography: Emmett Sutherland
    School: Art Center College of Design
    Course: Commercial Workshop
    Instructors: Andrew Harlow, Jonas Mayaab
     
    Volvo “ABC of Death” :43
    Directors: Dorian Lebherz, Daniel Titz
    Producers: Celina Finger, Madlen Folk
    Director of Photography: Jan David Günther
    School: Filmakademie Baden-Württemberg
    Course: Commercial Directing
    Instructor: Martin Schmidt
    Composers: Ralf Denker, Ingmar Rehberg, Yessian Music 
    Sound Designer: Marvin Keil
    Editor: Raquel Caro Nuñez
     
     
    Public Service Announcement
    Safe Roads Alliance “Texting vs. Drinking” 1:30
    Production Company: Station Film
    Director: Sam Cadman
    Executive Producer: Caroline Gibney
    Advertising Agency: MullenLowe Boston
    Agency Chief Creative Officer: Mark Wenneker
    Agency Executive Creative Directors: Dave Weist, Tim Vaccarino
    Agency Group Creative Directors: John Kearse, Rob Kottkamp
    Agency Associate Creative Director: Nick Mathisen
    Agency Art Director: Mauricio Perez
    Agency Executive Director of Integrated Production: Liza Near
    Agency Director of Broadcast Production: Zeke Bowman
    Editor: Maury Loeb, PS260
     
    Sandy Hook Promise “Evan” 2:30
    Production Company: Smuggler
    Director: Henry-Alex Rubin
    Director of Photography: Ken Seng
    Executive Producers: Patrick Milling Smith, Brian Carmody, Drew Santarsiero
    Line Producer: Leah Allina
    Chief Operating Officer: Andrew Colón
    Advertising Agency: BBDO New York
    Agency Chief Creative Officer Worldwide: David Lubars
    Agency Chief Creative Officer New York: Greg Hahn
    Agency Creative Director: Peter Alsante
    Agency Copywriter: Bryan Stokely
    Agency Art Director: Martins Zelcs
    Agency Director of Production: David Rolfe
    Agency Group Executive Producer: Julian Katz
    Agency Account Director: Lindsey Cash
    Agency Planners: Alaina Crystal, Sean Stogner, Michael Schonfeld
    Audio Post Production:  Evan Mangiamele, Heard City
    Music Supervisor: Beta Patrol
    Editor: Jason MacDonald, NO6
    Additional Editor: Nick Schneider, NO6
    Post Executive Producers: Corina Dennison, Malia Rose, NO6
     
     
    Cause
    Dick’s Sporting Goods “Fifth Ward Saints” 3:14
    Production Company: Superprime Films
    Director: Ben Quinn
    Director of Photography: Ryley Brown
    Executive Producers: Michelle Ross, Colleen O’Donnell
    Advertising Agency: Anomaly
    Agency Creative Director: Seth Jacobs
    Agency Producer: Andrew Loevenguth  
    Editor: Jeff Ferruzzo, Arcade Edit
     
    Expedia “Dream Adventures” 2:52
    Production Company: Ways & Means 
    Director: Zachary Heinzerling
    Executive Producers: Jett Steiger, Lana Kim
    Advertising Agency: 180LA
    Agency Creative Directors: Eduardo Marques, Rafael Rizuto, Pierre Janneau, Dan Kroeger
    Agency Copywriter: Will Gorman
    Editor: Lucas Eskin, Cut+Run
     
    JetBlue “FlyBabies” 2:20
    Production Company: Hey Baby Films
    Director: Joris Debeij
    Executive Producer: Richard Bjorlin
    Advertising Agency: MullenLowe New York
    Agency Chief Creative Officer: Mark Wenneker
    Agency Executive Creative Directors: Dave Weist, Tim Vaccarino
    Agency Creative Directors/Copywriters: Julia Neumann, Amy Ferguson
    Agency Associate Creative Director: Ben Salsky
    Agency Junior Art Director: Alyssa Cavanaugh
    Agency Junior Copywriter: Sai He
    Editor: Hil Vega, PS260
     
     
    Advertising Excellence/International
    John Lewis “Buster the Boxer” 2:00
    Production Company: Blink 
    Director: Dougal Wilson
    Executive Producer: Nick Goldsmith
    Advertising Agency: adam&eveDDB
    Agency Creative Directors: Ben Priest, Richard Brim, Ben Tollett
    Editor: Rick Russell, Final Cut
     
    Paralympics “We’re The Superhumans” 2:55
    Production Company: Blink
    Director: Dougal Wilson
    Executive Producers: James Studholme
    Advertising Agency: 4Creative
    Agency Creative Directors: Chris Bovill, John Allison, Alice Tonge
    Editor: Joe Guest, Final Cut

     
    Advertising Excellence/Campaign
    Nike Unlimited Stories 
    “Unlimited Youth”, “Unlimited Will”, “Unlimited Courage” :52, :30
    Production Company: PRETTYBIRD
    Director: Max Malkin
    Executive Producers: Ali Brown, Suzanne Hargrove
    Advertising Agency: Wieden+Kennedy
    Agency Executive Creative Directors: Alberto Ponte, Ryan O’Rourke, Dan Viens
    Editor: Damion Clayton, Rock Paper Scissors

     
    Advertising Excellence/Single Commercial
    Sandy Hook Promise “Evan” 2:30
    Production Company: Smuggler
    Director: Henry-Alex Rubin
    Director of Photography: Ken Seng
    Executive Producers: Patrick Milling Smith, Brian Carmody, Drew Santarsiero
    Line Producer: Leah Allina
    Chief Operating Officer: Andrew Colón
    Advertising Agency: BBDO New York
    Agency Chief Creative Officer Worldwide: David Lubars
    Agency Chief Creative Officer New York: Greg Hahn
    Agency Creative Director: Peter Alsante
    Agency Copywriter: Bryan Stokely
    Agency Art Director: Martins Zelcs
    Agency Director of Production: David Rolfe
    Agency Group Executive Producer: Julian Katz
    Agency Account Director: Lindsey Cash
    Agency Planners: Alaina Crystal, Sean Stogner, Michael Schonfeld
    Audio Post Production: Evan Mangiamele, Heard City
    Music Supervisor: Beta Patrol
    Editor: Jason MacDonald, NO6
    Additional Editor: Nick Schneider, NO6
    Post Executive Producers: Corina Dennison, Malia Rose, NO6

    AICP Show/Next Winners’ Tally
    Here’s a tally of the most honored production companies, directors, ad agencies at this year’s AICP Show and Next Awards:

    Production Companies On Honored Work 

    6 Honors – Smuggler  
    Advertising Excellence/Single Commercial – Sandy Hook Promise “Evan”
    Concept – Sandy Hook Promise “Evan”
    Direction – Sandy Hook Promise “Evan”
    Public Service Announcement – Sandy Hook Promise "Evan"
    Next/Cause Marketing  – Sandy Hook Promise “Evan”
    Cinematography – Squarespace “John Malkovich’s Journey” 

    5 Honors – O Positive 
    Performance – The Atlantic “Typecast”
    Concept – The Atlantic “Typecast” 
    Humor – Avocados From Mexico “Secret Society” 
    Humor – ESPN “Utensils” 
    Next/Branded Content – The Atlantic “Typecast” 

    4 Honors – Framestore
    Next/Virtual Reality – Warner Bros. “Fantastic Beasts and Where To Find Them”
    Next/Experiential – Lockheed Martin “The Field Trip To Mars” 
    Next/Innovation – Lockheed Martin “The Field Trip To Mars”
    Most Next – Lockheed Martin “The Field Trip To Mars”

    4 Honors – MJZ  
    Visual Style – Kenzo “My Mutant Brain”  
    Performance – Kenzo “My Mutant Brain”  
    Original Music – Kenzo “My Mutant Brain” 
    Next/Viral/Web Film – Kenzo “My Mutant Brain” 

    3 Honors – Epoch Films 
    Visual Style – Under Armour “Rule Yourself”
    Cinematography – Under Armour “Rule Yourself” 
    Production Design – Playstation “The King” 

    3 Honors – Rattling Stick 
    Direction – Audi “Duel” 
    Visual Effects – Audi “Duel”
    Editorial – Audi “Duel”

    3 Honors – Somesuch/Anonymous Content 
    Visual Effects – Hennessy “The Piccards”
    Production Design – Hennessy “The Piccards” 
    Sound Design – Hennessy “The Piccards”  

    3 Honors – Tool 
    Next/Cause Marketing – SK-II “Marriage Market Takeover”
    Next/Experiential – Live Events/Broadcast – SK-II “Marriage Market Takeover”
    Next/Experiential – Live Events/Broadcast – The Ad Council “Fans of Love” 

    2 Honors – Blink
    Advertising Excellence/International – John Lewis “Buster the Boxer”
    Advertising Excellence/International – Paralympics “We’re The Superhumans”

    2 Honors – Doomsday 
    Original Music – Nike and Brand Jordan “We The People”
    Next/Branded Content – Nike and Brand Jordan “We The People”

    2 Honors – PRETTYBIRD
    Advertising Excellence/Campaign – Nike “Nike Unlimited Stories: Unlimited Youth; Unlimited Will; Unlimited Courage” 
    Music Video – Coldplay “Up & Up” 

    2 Honors – Station Film
    Public Service Announcement – Safe Roads Alliance “Texting vs. Drinking”
    Next/Viral/Web Film – Motion Poems “How You Raise A Black Child” 

    1 Honor 
    Buck
    BULLITT
    Caviar
    Corner Shop
    Exit Films, XYZ Studios 
    Fallkland Road 
    Flare Productions, Airbag Productions
    Goodstory Films, C41 Media 
    Here Be Dragons 
    Hey Baby Films
    Humble 
    Hungry Man
    ICONOCLAST
    Imperial Woodpecker
    Joia Studio 
    Milk (VR) 
    Mill+
    m ss ng p eces
    Park Pictures 
    Pet Gorilla 
    Public Record 
    Pulse Films
    Sanctuary Content 
    Saville Productions
    Superprime
    Ways & Means
    Wild 

    Directors On Honored Work 

    5 Honors – David Shane 
    Performance – The Atlantic “Typecast”
    Concept – The Atlantic “Typecast” 
    Humor – Avocados From Mexico “Secret Society” 
    Humor – ESPN “Utensils” 
    Next/Branded Content – The Atlantic “Typecast” 

    5 Honors – Henry-Alex Rubin 
    Advertising Excellence/Single Commercial – Sandy Hook Promise “Evan”
    Concept – Sandy Hook Promise “Evan”
    Direction – Sandy Hook Promise “Evan”
    Public Service Announcement – Sandy Hook Promise "Evan"
    Next/Cause Marketing  – Sandy Hook Promise “Evan”

    4 Honors – Spike Jonze 
    Visual Style – Kenzo “My Mutant Brain”  
    Performance – Kenzo “My Mutant Brain”  
    Original Music – Kenzo “My Mutant Brain” 
    Next/Viral/Web Film – Kenzo “My Mutant Brain” 

    3 Honors – Martin de Thurah
    Visual Style – Under Armour “Rule Yourself”
    Cinematography – Under Armour “Rule Yourself” 
    Production Design – Playstation “The King” 

    3 Honors – Ringan Ledwidge 
    Direction – Audi “Duel” 
    Visual Effects – Audi “Duel”
    Editorial – Audi “Duel”

    3 Honors – Daniel Wolfe
    Visual Effects – Hennessy “The Piccards”
    Production Design – Hennessy “The Piccards” 
    Sound Design – Hennessy “The Piccards”  

    3 Honors – Floyd Russ 
    Next/Cause Marketing – SK-II “Marriage Market Takeover”
    Next/Experiential – Live Events/Broadcast – SK-II “Marriage Market Takeover”
    Next/Experiential – Live Events/Broadcast – The Ad Council “Fans of Love” 

    2 Honors – HENCHO EN 72 
    Design – Google “Year In Search 2016” 
    Editorial – Google “Year In Search 2016”

    2 Honors – Hiro Murai 
    Original Music – Nike and Brand Jordan “We The People”
    Next/Branded Content – Nike and Brand Jordan “We The People”

    2 Honors – Dougal Wilson 
    Advertising Excellence/International – John Lewis “Buster the Boxer”
    Advertising Excellence/International – Paralympics “We’re The Superhumans”

    1 Honor 
    Martin Bell
    David Bell
    Kristopher Belman 
    Sam Brown
    Sam Cadman
    Nathan Caswell, Jeremiah Zagar, Khyber Jones
    Mike Daly 
    Sam Esmail
    Romain Gavras
    Josh Greenbaum
    Zachary Heinzerling
    Warner Herzog
    Vania Heymann 
    Mai Iskander 
    Miles Jay 
    Damian Kulash
    Dorian Lebherz, Daniel Titz
    Carlo Luetto
    Max Malkin 
    Zak Marx
    Eugen Merher
    Josh Morse 
    Sandro Miller
    Hank Perlman 
    Seyi Peter-Thomas
    Patricia Piccinini
    Sam Pilling 
    Gina Prince-Bythewood 
    Ben Quinn 
    Reza Rasoli
    Mark Romanek 
    Ray Tintori, Gabe Spitzer 
    Malik Vitthal 
    Cole Webley 
     
    Agencies On Honored Work 

    7 Honors – BBDO New York 
    Advertising Excellence/Single Commercial – Sandy Hook Promise “Evan”
    Concept – Sandy Hook Promise “Evan”
    Direction – Sandy Hook Promise “Evan”
    Public Service Announcement – Sandy Hook Promise "Evan"
    Sound Design – Pedigree “Dark To Light” 
    Next/Cause Marketing  – Sandy Hook Promise “Evan”
    Next/Social – Lowe’s “In A Snap” 

    5 Honors – Wieden+Kennedy 
    Advertising Excellence/Campaign – “Unlimited You: Unlimited Courage, Unlimited Youth and Unlimited Will” 
    Performance – The Atlantic “Typecast”
    Concept – The Atlantic “Typecast”
    Original Music – Nike and Jordan Brand “We The People”
    Next/Branded Content – Nike and Jordan Brand “We The People” 
    Next/Branded Content – The Atlantic “Typecast”

    5 Honors – Droga5
    Visual Style – Under Armour “Rule Yourself”
    Cinematography – Under Armour “Rule Yourself” 
    Visual Effects – Hennessy “The Piccards”
    Production Design – Hennessy “The Piccards” 
    Sound Design – Hennessy “The Piccards

    4 Honors – Framework 
    Visual Style – Kenzo “My Mutant Brain”  
    Performance – Kenzo “My Mutant Brain”  
    Original Music – Kenzo “My Mutant Brain” 
    Next/Viral/Web Film – Kenzo “My Mutant Brain” 

    4 Honors – McCann 
    Next/Virtual Reality – Warner Bros. “Fantastic Beasts and Where To Find Them”
    Next/Experiential – Lockheed Martin “The Field Trip To Mars” 
    Next/Innovation – Lockheed Martin “The Field Trip To Mars”
    Most Next – Lockheed Martin “The Field Trip To Mars”

    3 Honors – R/GA 
    Next/Website – Google “Through The Dark”
    Next/Experiential – “NIKEiD VR Studio” 
    Next/Experiential –Live Events/Broadcast – The Ad Council “Fans of Love” 

    3 Honors – Venables, Bell & Partners
    Direction – Audi “Duel” 
    Visual Effects – Audi “Duel”
    Editorial – Audi “Duel”

    2 Honors – 180LA 
    Cause – Expedia “Dream Adventures”
    Next/Integrated Campaign – Boost Mobile “Boost Your Voice” 

    2 Honors – 72andSunny 
    Design – Google “Year In Search 2016” 
    Editorial – Google “Year In Search 2016”

    2 Honors  – MullenLowe 
    Public Service Announcement – Safe Roads Alliance “Texting vs. Drinking”
    Cause – JetBlue “FlyBabies” 

    2 Honors – Forsman & Bodenfors 
    Next/Cause Marketing – SK-II “Marriage Market Takeover”
    Next/Experiential – Live Events/Broadcast – SK-II “Marriage Market Takeover”

    1 Honor 
    4 Creative 
    180LA 
    adam&eve
    Anomaly
    Bartle Bogle Hegarty 
    Barton F. Graf
    BBDO Melbourne 
    Brunner 
    CP+B
    DAVID 
    DigitasLBi Chicago 
    Goodby, Silverstein & Partners
    GSD&M 
    JOHN X HANNES
    Oculus 
    Ogilvy
    Pereira & O’Dell  
    Preacher 
    TBWAMedia Arts Lab

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    Category:News
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    A Pair of Artist Perspectives On “A House of Dynamite”

    Friday, December 5, 2025

    This week’s Road To Oscar installment offers a pair of perspectives--those of cinematographer Barry Ackroyd, BSC and editor Kirk Baxter--on the Kathryn Bigelow-directed A House of Dynamite (Netflix), a film which is also centered on multiple perspectives. The latter POVs--each unfolding in a 20-minute-or-so segment covering the same nuclear crisis--come, respectively, from intelligence officials in the Situation Room, high-level military advisors, and finally the President of the United States himself (portrayed by Idris Elba). A nuclear missile has been launched towards Chicago from an unknown adversary overseas. A race begins to try to prevent the warhead’s impact, to determine who is responsible for the attack, if there are more missiles to come, and how to respond. The pressure on decision-makers--and those supposed to provide them with relevant intelligence--is enormous as Noah Oppenheim’s screenplay at the same time underscores how tenuous the system is that’s designed to protect us. The story and the situation it presents are deadly serious. But in the real world, the public at large pays little or no attention to this existential threat--an indifference that Bigelow and her collaborative colleagues, including Ackroyd and Baxter, set out to help rectify through their narrative artistry. Going into A House of Dynamite, Ackroyd and Baxter were at opposite ends of the experience continuum when it came to collaborating with Bigelow. A House of Dynamite was the first feature film on which Bigelow and editor Baxter came together. They had, however, worked with each other once before--on an Apple commercial in 2021. Ackroyd had earlier teamed with Bigelow on such features as Detroit and before that The Hurt... Read More

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