Generative AI studio Made by Humans has expanded its talent roster with the signing of eight directors.

Built on the belief that technology should work in conjunction with human craft to amplify, not replace, creativity, Made by Humans creates work that combines human insight and taste with advanced AI tools.

The eight directors, who all now gain their first representation, are:

--Billy Boman, a leading voice in commercially driven AI filmmaking whose name was recently featured on a large-scale Hollywood Hills installation, sparking global conversation. He’s also known for producing cutting edge AI-led work for brands including Google, YouTube and Universal Music.
--Hola Rita, who brings a visually distinctive, fashion-led approach to AI filmmaking, blending surreal storytelling with bold art direction. Her ongoing series Tales from the Underground showcases her narrative worldbuilding, while her latest film has been nominated for a Luma Dream Award at Cannes Lions.
--Chris Capel, whose comedic background influences his performance-led approach to AI direction. His viral Nike spec film, merging sport with horror aesthetics, has attracted millions of views and demonstrates the growing potential of AI in high-energy brand storytelling.
--James Lovick, a seasoned director with a focus on cinematic, high-concept storytelling. Alongside commercial work for brands including T-Mobile and Swissquote, his widely shared concept films highlight AI’s ability to deliver scale, spectacle and imaginative worldbuilding.
--Dave Feral,is an AI director and storyteller known for creating AI-driven visuals and experimental stories that often feature dark, surreal, or “street-level” aesthetics. With over 20 years of experience in... Read More