The year’s best advertising was saluted tonight (6/9) during a gala AICP Awards celebration and screening at The Museum of Modern Art.
Winners for the 2022 AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards premiered earlier in the week at AICP Week’s Base Camp venue at the Angelika Theatre. The top prizes in each competition–the AICP Show’s Advertising Excellence and Advertising Excellence/Campaign winners, the Next Awards’ Most Next winner and the Post Awards’ Best of Show honoree–were not revealed until this evening’s MoMA event.
Judging for each of the three AICP Awards competitions were led by their respective chairpersons: Mal Ward, partner/managing director of Arts & Sciences, chairperson of the AICP Show; Scott Donaton, VP, marketing at Hulu, judging chair for the AICP Next Awards; and Yvette Cobarrubias, co-founder and managing partner of Cosmo Street, chairperson of the AICP Post Awards. Ward and Cobarrubias, along with AICP CEO Matt Miller, headlined the MoMA gala and shared the winners with an assembled audience of hundreds of professionals from the brand, agency, production and postproduction ranks.
The AICP Show’s Top Honorees
The Advertising Excellence/Campaign winner for the AICP Show went to Meta’s Summer Olympics campaign: “Skate Nation Ghana,” directed by Bafic, Justyna Obasi and Elliott Power of Love Song; “Longboard Family,” directed by FKA twigs of Object & Animal; and “No Comply,” directed by Yann Mounir Demange of Reset Content. The campaign was created by Droga5. Individual spots in the campaign also won in the categories of Editorial, Licensed Soundtrack or Arrangement and Production.
The Advertising Excellence winner in the AICP Show went to “Super.Human” for Channel 4 in London, directed by Bradford Young of Serial Pictures X Somesuch and created by 4 Creative. The piece was also a winner in the category of Direction.
The most-awarded production companies in the AICP Show were Love Song, MJZ and SMUGGLER with four honors each, followed by Biscuit Filmworks and Riff Raff Films, with three honors.
The most honored directors in the AICP Show for 2022 were Bafic, Justyna Obasi and Elliott Power of Love Song, with four honors, followed by Henry-Alex Rubin of SMUGGLER and Megaforce of Riff Raff Films with three honors each. The Best New Director honor went to Ebeneza Blanche of SMUGGLER for her work on “Point and Kill,” a music video for the artist Little Simz.
The most honored agency in the AICP Show was Droga5, with seven honors, followed by offices of BBDO, with five honors. Leo Burnett, and offices of TBWA each had three honors. The most honored brand at the AICP Show was Meta, with five honors, followed by Apple, Burberry and Sandy Hook Promise, with three each.
The AICP Next Awards Top Winners
The Most Next Award, the AICP Next Awards’ Best of Show honor, went to “Thighstop,” an integrated campaign winner for the restaurant chain Wingstop created by Leo Burnett and produced by The Funnel Creative. The entry was also a winner in the Next Awards’ Integrated Campaign category. As the winner of Most Next, Leo Burnett directs a $5,000 grant from the AICP Foundation to an organization of their choosing. The agency chose Marwen, which provides free visual arts and college and career programming for Chicago’s young people from under-resourced communities in middle through high school.
The most honored agencies at the Next Awards this year were Leo Burnett, Mischief @ No Fixed Address and R/GA London, each of which had four honors. They were followed by 72andSunny, TBWAMedia Arts Lab and Verizon Creative Marketing Group, each of which earned two honors.
The list of most honored production or development companies this year included Lunar Films, Hungry Man, Makeout, Unit9 and The Funnel Creative, each with two honors.
The most honored brand at the Next Awards was Google, with three honors, followed by Apple, Change the Ref, Inc., eos, Sephora, Verizon and Wingstop, with two honors each.
The AICP Post Awards Top Winners
Winners of the AICP Post Awards are presented to the individual post production artists who performed the work. The Best in Show winner this year went to Editor Niles Howard of Work Editorial for Meta’s “We The Culture,” created by Meta Creative X. The entry also won in the category of Docu-Style.
Joining Howard as the most awarded artist in the AICP Post Awards this year was VFX Supervisor and Co-Head of 2D David Piombino of The Mill, who won in the categories of Compositing and Best of East/Compositing for “The Reset” for Verizon, created by Madwell.
Companies whose artists earned the most honors at the AICP Post Awards included Work Editorial, whose artists won three honors, followed by 750mph, Cosmo Street Editorial, Final Cut and The Mill, whose artists earned two honors each.
The most honored agencies at the Post Awards were Meta Creative X, and various offices of DDB, which earned three honors, followed by BBDO, Droga5 and Madwell, which earned two each. Most honored brands included Meta with three honors, followed by Nike and Verizon with two each.
This year’s inductee into the AICP Post Hall of Fame, who was honored at an event at Base Camp on Wednesday, June 8th, was Clayton Hemmert, a co-founder of Crew Cuts. One of the most admired and respected editors in the industry, Hemmert was not only a leader and mentor at his own company, but served his industry as well as President of both the New York Chapter and later the International Board of AICE, the post production trade association that merged with AICP in 2018.
Also honored at this event were the winners of the Camp Kuleshov Lev Awards, presented to the top winners in the association’s annual competition for assistants. Taking home the Editorial Lev trophy was Joanna Kay Swanson of Uppercut. The Lev for Sound Design went to Tyler Davis of Company 3. The Lev for Graphics went to Lindsey Fisher of The Colonie. In addition to their trophies, each won a $1,000 gift card courtesy of Camp Kuleshov sponsor Film Supply + Musicbed.
The Mill created the graphics and design language for all three competitions; Squeak E. Clean provided the music and sound design for all elements.
Established in 1992, The AICP Show is one of the most important advertising showcases in the world that’s dedicated to excellence in craft. The AICP Post Awards, which debuted in 2001, honors excellence in a wide range of post production crafts and disciplines. And the AICP Next Awards, launched in 2007, highlights the winners of the 11 Next categories, which honor innovative marketing communications.
Honorees at the AICP Show and The AICP Next Awards are preserved in The Museum of Modern Art’s Department of Film’s state of the art archives for future generations to study and are available for use or exhibition by the museum’s curators.
Here’s a detailed tally of the AICP Show winners in the production company, ad agency, directorial, and brand communities.
Production Companies On Honored Work
4 Honors – Love Song
Editorial – Meta – “Skate Nation Ghana”
Licensed Soundtrack or Arrangement – Meta – “Skate Nation Ghana”
Production – Meta – “Skate Nation Ghana”
Advertising Excellence/Campaign – Meta – “Skate Nation Ghana”
4 Honors – MJZ
Licensed Soundtrack or Arrangement – Apple – “Tracked”
Music Video – Salvatore Ganacci – “Step-Grandma”
Performance – WhatsApp – “It’s Not the New Year Until You Get the Message You’ve Been Waiting For”
Cinematography – WhatsApp – “It’s Not the New Year Until You Get the Message You’ve Been Waiting For”
4 Honors – SMUGGLER
Best New Director – Little Simz – “Point and Kill”
Performance – Sandy Hook Promise – “Teenage Dream”
Licensed Soundtrack or Arrangement – Sandy Hook Promise – “Teenage Dream”
Public Service Announcement – Sandy Hook Promise – “Teenage Dream”
4 Honors – Somesuch
Editorial – The New York Times – “Truth Takes a Journalist”
Sound Design – The New York Times – “Truth Takes a Journalist”
Direction – Channel 4 – “Super.Human.” (Shared with Serial Pictures)
Advertising Excellence – Channel 4 – “Super.Human.” (Shared with Serial Pictures)
3 Honors – Biscuit Filmworks
Humor – Brew Dog – “The Planet’s Favourite Beer”
Visual Style – Meow Wolf – “Convergence”
Animation – Sipsmith – “The Official Tennis of Sipsmith Gin”
3 Honors – Rif Raff Films
Cinematography – Burberry – “Open Spaces”
Production – Burberry – “Open Spaces”
Direction – Burberry – “Open Spaces”
2 Honors – Hungry Man
Concept – Change the Ref, Inc. – “The Lost Class”
Public Service Announcement – Change the Ref, Inc. – “The Lost Class”
2 Honors – Serial Pictures (shared with Somesuch)
Direction – Channel 4 – “Super.Human.”
Advertising Excellence – Channel 4 – “Super.Human.”
1 Honor
Anonymous Content
Blinkink
CEKAI
Division
Doomsday Entertainment (US), Mastodonte (MX)
Epoch Films
Furlined
Giant Films & Stink Films
Iconoclast Germany, MJZ
Independent Media
Lord Danger
Lunar Films
Nexus Studios
O Positive
Object & Animal
Park Pictures
Pulse Films
RadicalMedia
Reset Content
Trigger Happy Productions
Zauberberg Productions GmbH
Directors On Honored Work
4 Honors – Bafic, Justyna Obasi, Elliott Power
Editorial – Meta – “Skate Nation Ghana”
Licensed Soundtrack or Arrangement – Meta – “Skate Nation Ghana”
Production – Meta – “Skate Nation Ghana”
Advertising Excellence/Campaign – Meta – “Skate Nation Ghana”
3 Honors – Henry-Alex Rubin
Performance – Sandy Hook Promise – “Teenage Dream”
Licensed Soundtrack or Arrangement – Sandy Hook Promise – “Teenage Dream”
Public Service Announcement – Sandy Hook Promise – “Teenage Dream”
3 Honors – Megaforce
Cinematography – Burberry – “Open Spaces”
Production – Burberry – “Open Spaces”
Direction – Burberry – “Open Spaces”
2 Honors – Bradford Young
Direction – Channel 4 – “Super.Human.”
Advertising Excellence – Channel 4 – “Super.Human.”
2 Honors – Bryan Buckley
Concept – Change the Ref, Inc. – “The Lost Class”
Public Service Announcement – Change the Ref, Inc. – “The Lost Class”
2 Honors – Camille Summers-Valli
Editorial – The New York Times – “Truth Takes a Journalist”
Sound Design – The New York Times – “Truth Takes a Journalist”
2 Honors – Jeff Low
Humor – Brew Dog – “The Planet’s Favourite Beer”
Animation – Sipsmith – “The Official Tennis of Sipsmith Gin”
2 Honors – Niclas Larsson
Performance – WhatsApp – It’s Not the New Year Until You Get the Message You’ve Been Waiting For
Cinematography – WhatsApp – It’s Not the New Year Until You Get the Message You’ve Been Waiting For
1 Honor
Andreas Nilsson
Balázs Simon
DAPS
David Shane
Derek Cianfrance
Dorian & Daniel
Doug Liman
Ebeneza Blanche
Factory Fifteen
FKA twigs
Gregory Ohrel
J.M. Harper
Johan Kramer
Kota Iguchi
Mati Diop
Matias & Mathias
Meng Zhang
Mike Diva
Paul Ward
Rupert Sanders
Sam Pilling
Sinan Sevinç
Vedran Rupic
Will Speck, Josh Gordon
Yann Mounir Demange
Agencies on Honored Work
7 Honors – Droga5
Editorial – Meta – “Skate Nation Ghana”
Licensed Soundtrack or Arrangement – Meta – “Skate Nation Ghana”
Production – Meta – “Skate Nation Ghana”
Advertising Excellence/Campaign – Meta – “Skate Nation Ghana”
Editorial – The New York Times – “Truth Takes a Journalist”
Sound Design – The New York Times – “Truth Takes a Journalist”
Humor – Brew Dog – “The Planet’s Favourite Beer”
5 Honors – BBDO (BBDO New York 3, BBDO Proximity 2)
Performance – Sandy Hook Promise – “Teenage Dream”
Licensed Soundtrack or Arrangement – Sandy Hook Promise – “Teenage Dream”
Public Service Announcement – Sandy Hook Promise – “Teenage Dream”
Performance – WhatsApp – It’s Not the New Year Until You Get the Message You’ve Been Waiting For
Cinematography – WhatsApp – It’s Not the New Year Until You Get the Message You’ve Been Waiting For
3 Honors – Leo Burnett
Concept – Change the Ref, Inc. – “The Lost Class”
Public Service Announcement – Change the Ref, Inc. – “The Lost Class”
Animation – Samsung – “The Spider and the Window”
3 Honors – TBWA (TBWAChiatDay NY 1, TBWAMedia Arts Lab 2)
Public Service Announcement – Family Equality – “Love, Lawyers and The Government”
Licensed Soundtrack or Arrangement – Apple – “Tracked”
Production Design – Apple – “The Comeback – Shot on iPhone”
2 Honors – 4 Creative
Direction – Channel 4 – “Super.Human.”
Advertising Excellence – Channel 4 – “Super.Human.”
2 Honors – BBC
Design – BBC – “Let’s Go There Tokyo Olympics”
Visual Effects – BBC Sport – “Winter Olympics”
2 Honors – Wieden + Kennedy, Wieden + Kennedy Portland
Original Music – Old Spice – “Barbershop Sextet”
Visual Style – Meow Wolf – “Convergence”
1 Honor
adam&eveDDB/London
ALTO
Apple
BBH USA
CEKAI
FRED & FARID Los Angeles
Innocean Worldwide/Berlin
Madwell
Meta/Creative X
Ogilvy London
Sony Music Entertainment Latin
TEN6
Honored Brands
5 Honors – Meta
Editorial – “Skate Nation Ghana”
Licensed Soundtrack or Arrangement – “Skate Nation Ghana”
Production – “Skate Nation Ghana”
Advertising Excellence/Campaign – “We Change the Game When We Find Each Other”
Sound Design – “We the Culture – Kemba”
3 Honors – Apple
Licensed Soundtrack or Arrangement – “Tracked”
Production Design – “The Comeback – Shot on iPhone”
Humor – “Detectives”
3 Honors – Burberry
Cinematography – Burberry – “Open Spaces”
Production – Burberry – “Open Spaces”
Direction – Burberry – “Open Spaces”
3 Honors – Sandy Hook Promise
Performance – “Teenage Dream”
Licensed Soundtrack or Arrangement – “Teenage Dream”
Public Service Announcement – “Teenage Dream”
2 Honors – BBC
Design – “Let’s Go There Tokyo Olympics”
Visual Effects – “Winter Olympics”
2 Honors – Change the Ref, Inc.
Concept – “The Lost Class”
Public Service Announcement – “The Lost Class”
2 Honors – Channel 4
Direction – “Super.Human.”
Advertising Excellence – “Super.Human.”
2 Honors – The New York Times
Editorial – “Truth Takes a Journalist”
Sound Design – “Truth Takes a Journalist”
2 Honors – What’sApp
Performance –It’s Not the New Year Until You Get the Message You’ve Been Waiting For
Cinematography –It’s Not the New Year Until You Get the Message You’ve Been Waiting For
1 Honor
Brew Dog
Family Equality
Google
Hyundai Motor Group
Innocence Project
IPC / Paralympic Games
Irish Spring
Little Simz
LOUIS XIII Cognac
Mami Wata
Meow Wolf
Montefiore
Nike
Old Spice
Residente ft. Ibeyi
Salvatore Ganacci
Samsung
Sipsmith
Verizon
