The Guard Brothers of production house Smuggler directed this spot which is a tug-at-the-heartstrings departure from the lottery advertising norm. The spot centers on a quiet elderly man who works in a corporate mailroom. At quitting time, we follow his evening commute on a bus through town which is decorated with the trappings of the Xmas holiday.
Still, he’s alone during this time of family and friends as he makes his way to his apartment. On the door, though, he finds a golden envelope filled with California Lottery scratcher tickets left for him anonymously by his young neighbor.
She sees him open the envelope through her door peep viewfinder and smiles, underscoring the campaign tagline, “When you give, you win.”
Agency is David&Goliath.
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It's a bird, it's a plane, it's a … a purple and orange shape-shifting chemical compound?
Writer-director James Gunn's "Superman" was always going to be a strange chemistry of filmmaker and material. Gunn, the mind behind "Guardians of the Galaxy" and "The Suicide Squad," has reliably drifted toward a B-movie superhero realm populated (usually over-populated) with the lesser-known freaks, oddities and grotesquerie of back-issue comics.
But you don't get more mainstream than Superman. And let's face it, unless Christopher Reeve is in the suit, the rock-jawed Man of Steel can be a bit of a bore. Much of the fun and frustration of Gunn's movie is seeing how he stretches and strains to make Superman, you know, interesting.
In the latest revamp for the archetypal superhero, Gunn does a lot to give Superman (played with an easy charm by David Corenswet ) a lift. He scraps the origin story. He gives Superman a dog. And he ropes in not just expected regulars like Lois Lane (Rachel Brosnahan) and Lex Luthor (Nicholas Hoult) but some less conventional choices — none more so than that colorful jumble of elements, Metamorpho (Anthony Carrigan).
Metamorpho, a melancholy, mutilated man whose powers were born out of tragedy, is just one of many side shows in "Superman." But he's the most representative of what Gunn is going for. Gunn might favor a traditional-looking hero at the center, like Chris Pratt's Star-Lord in "Guardians of the Galaxy." And Corenswet, complete with hair curl, looks the part, too. But Gunn's heart is with the weirdos who soldier on.
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