We open in a hospital delivery room where a mother is in the final throes of deep labor, about to give birth. She’s instructed to “push” and does, the last thrust bringing into the world a brand new spanking….teenager.
The mom smiles, eliciting the teen a slightly derisive “whatever” facial expression. He then starts walking towards the door, prompting the mother to affirm, “Don’t even think about going to Kevin’s house.”
Indeed the real labor in this case is going to take place well after and beyond childbirth.
A voiceover intervenes, “It takes one powerful mother to have a teen. Learn how to keep yours safe and stay sane at drugfree.org.”
Accompanying the website address in an end tag is the Partnership for a Drug-Free America logo.
James Gartner of Santa Monica-based GARTNER directed the spot for Minneapolis agency Martin Williams.
Don Block, Rich Carter and Elaine Behnken exec produced for GARTNER, with Jane Thompson serving as producer. The DP was Tom Olgeirsson.
Editors were Paul Martinez and Kim Bica of Arcade, Los Angeles.
Grand Clio and “Of The Year” Winners Are Celebrated At 67th Awards Ceremony
Winners of the Clio Awards were unveiled during a live ceremony hosted by actor, writer, and producer Keegan-Michael Key on Tuesday (5/12) evening in New York. True to the global nature of the competition, 20 Grand Clio Awards were presented to culturally and creatively groundbreaking entries from France, Puerto Rico, Italy, Germany, Singapore, India, Mexico the U.K and U.S.
Grand Clios in the Business To Business Advertiser Type were awarded for:
Direct: “Pub Succession” by LePub Milan for Heineken
Grand Clios in the Public Service Advertiser Type were awarded for:
Branded Entertainment & Content: “The Final Exam” by BBDO Chicago for Change The Ref
Culture & Influence: “The Final Exam” by BBDO Chicago for Change The Ref
Film Craft: “Trails Will Blaze” by NOMINT for BBC
Grand Clios in the Product/Service Advertiser Type were awarded for:
Audio: “The Unofficial Sound of F1” by Leo India for Sting
Branded Entertainment & Content: “Gulf of Mexico (Bar)” by LePub Mexico City for Tecate
Creative Business Transformation: “THREE WORDS” by Publicis Conseil for AXA
Creative Disruption: “Gulf of Mexico (Bar)” by LePub Mexico City for Tecate
Creative Strategy: “Vaseline Verified” by Ogilvy Singapore for Vaseline
Culture & Influence: “I WOOL SURVIVE” by SERVICEPLAN GERMANY for Grindr
Design: “Vi Guardian Beads” by Ogilvy Mumbai for Vi (Vodafone Idea)
Digital/Mobile: “Tracking Bad Bunny” by DDB Latina Puerto Rico for Bad Bunny
Direct: “Vaseline Verified” by Ogilvy Singapore for Vaseline
Experience/Activation: “Expedition Impossible” by adam&eveTBWA for Columbia... Read More