Noted editor Bruce Ashkinos has joined New York-based BlueRock. He comes over after five years at Chemistry, the New York editorial house he co-founded in 2004, formerly known as Slingshot.
Already under the BlueRock banner he has wrapped a package of Optimum/Cablevision spot for Gardner Nelson + Partners, New York, and a diabetes PSA via McCann Erickson, New York.
“For me, it was just the right time to make a change,” Ashkinos said. “At BlueRock I can focus only on creative issues and what I need to do to make whatever I’m working on better.”
Known for his sure hand in an array of commercial genres, particularly comedy, dialogue/storytelling and real people, Ashkinos sports a current show reel that includes spots for Champs Sports, Optimum/Cablevision, I Am.com and Wendy’s, as well as a European spot for Chipita baked snacks directed by Tony Kaye.
Looking at the big picture of the commercial production/postproduction industry today, Ashkinos noted how well BlueRock is positioned to meet the demands of an ever-changing media industry, citing its connections to an emsemble of companies.
“Editors In today’s marketplace need to look ahead for their clients more than ever before and offer creative options across multiple media platforms,” Ashkinos explained.
“Thanks to BlueRock’s unique relationship with their partner companies–Spontaneous for design/visual effects/3D; Blast for full service audio postproduction; Contagious for digital marketing services; and Ballistic for compositing and scene enhancement–there literally isn’t any aspect of the filmmaking process we can’t creatively wrap our arms around.”
David Attenborough, The Enthused But Hushed Voice Of Nature Programs, Turns 100
The BBC is hosting a party for David Attenborough at the Royal Albert Hall. Cinemas are playing his nature films. Friends have spent weeks lavishing praise on the man and his work. But the world's most famous wildlife presenter is likely to be uncomfortable with all the attention as he celebrates his 100th birthday on Friday, said Alastair Fothergill, the producer of some of Attenborough's most well-known documentaries and the director of Silverback Films. "He's always been very clear to all of us that work with him: 'Remember, the animals are the stars, I'm not,''' Fothergill told The Associated Press. "So, yes, surprisingly for one of the most famous men on the planet, he doesn't like being famous at all." Glorious gorillas But Attenborough has had to accept the accolades this week as scientists, politicians and conservationists celebrated the man who has brought frolicking gorillas, breaching whales and tiny poisonous frogs into living rooms around the world for more than 70 years. Through BBC programs such as "Life on Earth," "The Private Life of Plants" and "The Blue Planet," Attenborough has illuminated the beauty, ferocity and sometimes downright weirdness of nature in a hushed melodic voice that conveys his own awe at what he is witnessing. Viewers who might never leave their hometowns were transported to the Himalayas, the Amazon and th unexplored forests of Papua New Guinea. But behind the stunning images was an attention to scientific accuracy that helped teach people about complex subjects like evolution, animal behavior and biodiversity. And as the evidence mounted, he began to sound the alarm about climate change, ocean plastic and other human-caused threats to the planet. That helped people understand not only how... Read More