Independent global brand experience agency Lively has added to its Creative Service team with the appointment of Lottie Dennis as sr. creative producer, dedicated to creative development for clients across brand experiences and live marketing.
Denis has been a talented freelancer with Lively working on award-winning projects with Ericsson Global, Mazda, Spotify and the Independent, and has years of developing solutions for Amazon Prime Student, Coca-Cola and Sony Mobile.
She consulted for Vice when it first set up its experiential division in 2018, and was part of teams winning numerous Institute of Promotional Marketing awards with Clarins Urban Oasis, and MAA Globe golds for Xperia: Extraordinary Everyday Tour project.
Mike White, CEO at Lively, said, “Her combination of creativity and capability, gained across a wide variety of brands and sectors means Lottie has the experience we need, and her commitment to innovation makes her a great fit for us culturally.”
Dennis shared, “I was so inspired by Lively’s can-do attitude during the pandemic, innovative ways of approaching briefs and, most importantly, their policy of future-proofing client strategies by always thinking about what is coming next. After working with Lively on a freelance basis I know they are ready for hybrid and the new normal! Or, I should say, ‘We are ready!’”
Changes Afoot For Cannes Lions 2025, Including Increasing Festival Access For Underserved Communities
The Cannes Lions International Festival of Creativity is putting plans in motion for its 72nd edition, set to take place from June 16-20, 2025 in Cannes, France. The Festival has announced that it will double funding to provide โฌ2m (some $2,150,000) worth of complimentary passes to underrepresented talent and underserved communities through its Equity, Representation and Accessibility (ERA) Pass, returning for a second year.
Frank Starling, chief DEI officer, Lions, said the increased investment was โcrucial to continue to drive progress for both Cannes Lions and the industry.โ Starling added, โThe ERA pass plays an important role in fostering a global representation of talent within the creative communications industry at Cannes Lions, and to date our funded opportunities have reached creatives in 46 countries globally. With the Festival being the destination for everyone in the business of creativity, we recognize the importance of creating equitable access to it, and this is why weโre prioritizing increased representation from the Global South to support a greater range of voices and perspectives from the region at the Festival.โ Applications for the ERA pass are open now and close on December 5, 2025. More details can be found here.
With submissions into the Cannes Lions Awards opening on January 16, 2025, innovations to the Awards have also been announced today. Glass: The Lion for Change celebrates 10 years since its introduction. The Glass Lion was launched to champion work that used creativity to drive a shift towards more positive, progressive and gender-aware communication, and Marian Brannelly, global... Read More