The Green Tea Partay video is generating big hits on YouTube in its first week, helping Diageo’s Smirnoff promote its new malt beverage with a West coast rap video that is a satirical sequel to the original Tea Partay video, set in New England.
Our iSPOT of the Week is a dance musical video promoting a baby stroller, not the old plodding kind, but one that can be opened with one hand and is perfect to dance with. It’s the Bugaboo Bee.
For this week’s iChat we speak with Shawn Morgan, CEO of ClipSyndicate, which plays the video content of local broadcasters on a range of sites and shares the ad revenue with both parties. It’s an innovative way to play ad-supported video content.
Please notify us of the news at your companies and the broadband video ads you’re creating.
Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot