Almost as soon as the writers’ strike started, articles were written about how the Internet would benefit as consumers move online to avoid TV reruns. It’s hard to say whether this has happened already, but some TV advertisers are moving online, according to Danny Fishman, president of Broadband Enterprises, the video advertising network, who discusses the issue in this week’s iChat.
Movie studios have been among the biggest online video advertisers with movie trailers. Now some of them are playing red tag trailers to advertise R-rated movies. The age restricted trailers are helping studios promote the films in a new way, with content not playable to general audiences.
Our iSPOT of the Week focuses on Clearsil’s humorous “Users Guide to the World” webisodes that provide teens with confidence building tactics, from improving their posture to dressing properly.
In June, iSPOT reported on Simon & Shuster’s book author videos from TurnHere, which were so successful TurnHere offered them to other publishers. They are now all playing at www.bookvideos.tv, a video advertising network that will expand book marketing.
Please continue to keep us up to date on news from your companies and the broadband video ads you’re creating!
Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot
Apple’s “Fuzzy Feelings” Wins Primetime Commercial Emmy Award
Apple’s “Fuzzy Feelings” won the primetime commercial Emmy this evening (9/7) during the first of two Creative Arts Emmy Awards ceremonies being held this weekend in the Peacock Theater at LA Live. The yuletide film out of TBWAMedia Arts Lab was directed by Lucia Aniello via Hungry Man in tandem with stop-motion animator Anna Mantzaris of Passion Pictures.
“Fuzzy Feelings” introduces us to an office worker by day and stop-motion artist by night. As an employee, she works for a boss whom she’s grown to hate. So at night, her stop-motion creations put him in dire straits. The young woman makes her stop-motion fare by deploying the iPhone 15 Pro camera and a MacBook Air with M2 to edit it. However, when the woman's day job takes a turn and she starts to see her boss in another light, so too do her stop-motion endeavors as we see the value of working towards a kinder world, and what better time to start than during the holiday season?
Director Aniello is no stranger to the Emmy proceedings. As creator of the HBO Max series Hacks, she has won two Emmys (writing and directing) as well as a DGA Award. This year she is nominated for three more Emmys on the strength of Hacks--Outstanding Comedy Series as well as writing and directing for a comedy series.
This marks the second straight year that an Apple film has won the coveted primetime commercial Emmy. Back in January 2024, Apple’s “The Greatest,” directed by Kim Gehrig of Somesuch, came away with the Emmy.
This time around, “Fuzzy Feelings” topped a field of nominated commercials consisting of: Apple’s “Album Cover” from Apple’s in-house creatives and directed by David Shane of O Positive; Uber One | Uber Eats’ “Best Friends,” also... Read More