TBWAChiatDay Los Angeles has promoted Bruno Regalo from creative directorhead of art & design to chief design officer. Regalo will be responsible for the agency's design leadership across its entire client roster, which includes BEHR Paint, DirectTV, Gatorade, Jack in the Box, Palo Alto Networks and Quickbooks. He will lead the agency’s design practice, called DxD (Design by Disruption).
Design has long been a hallmark of TBWA, which has a legacy of iconic design-driven work for brands like Apple, Airbnb, adidas and more. Regalo will take the West Coast agency into its next chapter, growing its roster of design clients as well as serving as the design center of excellence for the TBWA collective within the Americas, working with clients in Los Angeles as well as brands and agencies across the region. Regalo will also play an important leadership role steering the design discipline within TBWAWorldwide.
With the promotion, Regalo joins the agency’s extended executive leadership team and will report to chief creative officer Renato Fernandez. He will work closely with TBWAWorldwide’s chief creative experience officer Ben Williams for global design projects and will also become a member of TBWA’s global creative core.
For Regalo, the elevation is the culmination of over 16 years of experience working across global markets. Regalo has a proven history of establishing a connection between design, storytelling and experiences, allowing him to find and shape the soul of a brand, spanning the entire communications ecosystem. Notably, he was at the design helm for globally award-winning work including The Recording Academy’s "Behind the Record" and BEHR’s "Music in Color" with Katy Perry—campaigns that have changed consumer and industry behaviors as the result of disruptive design and experience.
Fernandez said, “Bruno’s passion for craft is contagious. He is transforming our relationship with clients by unlocking the visual soul of each one of them. Bruno shaped DxD to be more than a department. It is a business unit, capable of delivering end-to-end orchestration and innovation at the speed of culture. There is no one better qualified to help us build and scale our design offering as we continue delivering disruptive brand experiences for our clients.”
With an always-in-beta mantra, TBWA continues to invest in its design offerings. Doubling down on its creative capabilities, Regalo—alongside TBWA’s network of specialists—will usher in a new era of creativity by drawing on their expertise within Web 3.0, NFTs, 3D, animation, branding, design systems and more.
Erin Riley, CEO, TBWAChiatDay Los Angeles, said, "Bruno's appointment to chief design officer is a testament to his visionary leadership, respect for craft, and incomparable work ethic. Bruno has built a world class, multi-dimensional design experience offering with a pioneering model that leverages LA and Brazil based talent. Bruno’s fingerprints are on virtually every piece of the agency’s work and his team has played a central role in our biggest new business wins. His innovative design model enables Chiat to offer elevated end to end design with unprecedented depth, speed, and value. In short order, he’s expanded our capabilities, grown our revenue, and enriched our culture as a living embodiment of our Pirate values."
“With design as an essential component of a client’s total brand experience, having a strong practice at the center has never been more essential,” added Williams. “Bruno is an incredible talent and creative leader. I’m excited to partner with him as we lead the next chapter of design within the collective.”
Regalo stated, “Synonymous with great design, TBWA has helped its clients use design to disrupt the status quo. I'm eager to help lead the collective and help unleash the visual soul of brands through a complete end-to-end design experience."
Austin Stowell Gets Emotional About Portraying Stoic Jethro Gibbs In “NCIS: Origins”
Once again, Austin Stowell is having the best day ever — all thanks to him winning the role of legendary TV character Leroy Jethro Gibbs in "NCIS: Origins."
"Since I got this job, it has just been day after day after day of the greatest day of my life," says Stowell, smiling.
The actor has his shoulders back and chest up to portray the ex-Marine-turned-naval investigator, set 25 years before audiences first met "NCIS" star Mark Harmon.
Harmon and his son Sean are behind the idea of this origin story of the special agent, who was on-screen for 19 seasons from 2003 to 2021, solving crimes for the Naval Criminal Investigative Service in Virginia.
Stowell says he'll be doing his best to live up to the role Harmon made famous and give viewers a new perspective on "how the hero was born."
Harmon, who narrates and pops up occasionally in the show, has been very supportive of Stowell, making himself available to chat about life, visiting the set and even texting (something technophobic Gibbs would never).
"Mark and I talk a lot about what it means to be the leader of a team, about what it means to be a leader of this set and crew," he says. "Those conversations have been invaluable to me because I don't know what it's like. I've never been No. 1 on a TV show before."
The lessons he's learned: be on time, be kind, respectful and professional.
He's also studied up on the "NCIS" universe, something he knew about but wasn't yet a super fan.
In a pop quiz Stowell correctly names all the franchise's four spin-off shows and only stumbles when it comes to rule three of Gibbs' famous guidelines: "Never believe what you are told."
(He keeps the full list to read from time to time.)
As for the enduring... Read More