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    Home » BSSP hires associate creative directors Robison Mattei, Will Sands

    BSSP hires associate creative directors Robison Mattei, Will Sands

    By SHOOTTuesday, February 16, 2021Updated:Tuesday, May 14, 2024No Comments1287 Views
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    SAUSALITO, Calif. --

    Independent creative agency Butler, Shine, Stern & Partners (BSSP) has hired Robison Mattei and Will Sands as its newest associate creative directors. Both industry vets–who have held senior-level creative roles at agencies including TBWAChiatDay, 180LA and Deutsch–will work across all BSSP clients and new business projects, helping the agency to further elevate its creative work and effectiveness. They will report to group creative directors Nicole Michels McDonagh and Sinan Dagli.

    Mattei has spent the last decade working at agencies around the globe–from São Paulo to Dubai to Los Angeles, creating work for McDonald’s, Coca-Cola, Toyota USA, ABInbev, Asics, Nestlé, P&G, Google Cloud, among others. Brazilian born, to an Italian family full of artists and creators, he was naturally drawn to design. Mattei started his ad career at F/Nazca Saatchi & Saatchi Sao Paulo and worked his way up the creative ladder with stints at Lowe, JWT, Leo Burnett, Crispin Porter + Bogusky and 180LA. Most recently, he served as a sr. art director at TBWAChiatDay. His work has been recognized by several major award competitions including the Cannes Lions Festival, New York Festivals, The One Show and the Dubai Lynx International Festival.

    A truly integrated creative, Sands has spent time at both traditional and digital agencies including 180LA, Deutsch, and AKQA, working as a copywriter on major brands like Jordan, Volkswagen, Bud Light, Postmates, and Taco Bell. It was during his tenure at 180LA where he and Mattei first worked together. Over the last year, Sands has freelanced for various L.A.-based shops including Virtue, 72andSunny, and Decoded. His work has received industry awards at the Cannes Lions Festival, The One Show, D&AD and ANDYs; he’s also participated on juries for the CLIO Awards and The Webby Awards.

     

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    Tags:BSSPRobison MatteiWill Sands



    Funny and Feminist Fashion Advances The Storytelling In “Palm Royale”

    Friday, November 14, 2025

    When Kristen Wiig steps out of a vintage Rolls-Royce in the opening scene of Season 2 of "Palm Royale," she's sporting a tall, yellow, fringed hat, gold platform sandals and sunny bell bottoms, with fabric petals that sway with every determined step. It's the first clue that the costumes on the female-driven comedy are taking center stage. The Apple TV show made a splash in its first season with the starry cast, high production values and ubiquitous grasshopper cocktail. Wiig's character, Maxine, tries to break into Palm Beach high society in 1969 and bumps heads with co-stars Carol Burnett, Allison Janney, Leslie Bibb and Laura Dern. But also playing a starring role are the vintage designer frocks that reflect each character. For Season 2, which premiered this week, Emmy-winning costume designer Alix Friedberg says she and her team coordinated "thousands" of looks that reflect the characters' jet-setting style. She says 50-60% of the brightly colored and graphic print costumes are original vintage designer pieces, sourced by shoppers and costume designers. "The looks are so iconic. Sometimes Kristen will walk in in something, and it brings tears to my eyes," Kaia Gerber — who plays Mitzi — said in a recent interview. The creative process entails more than shopping If not original vintage, Friedberg's team builds the costumes, and if a character has to wear an outfit in multiple scenes or in big dance numbers, the team may create duplicates to preserve continuity. Friedberg says she was lucky to find so many vendors with vintage designer pieces in great condition. "(Bibb's character) Dinah wears a few original Oscar de la Renta pieces that are really so perfect. Bill Blass was a big one, Oleg Cassini," Friedberg says. "There's a... Read More

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