“Moldy Whopper,” created by INGO Stockholm with DAVID Miami and Publicis Bucharest, tops the world with 23 finalist entries for The One Show 2020.
“Moldy Whopper” heralds Burger King’s decision to eliminate artificial colors, flavors and preservatives from its Whoppers (the preservative-free burgers are scheduled to be available throughout the U.S. by year’s end). The commercial shows an appetizing burger being assembled and then left to rot for several weeks, decomposing via time lapse photography until it’s a mass of a mess with a layer of thick green mold. The tagline reads, “The Beauty of No Artificial Preservatives.”
The complete One Show 2020 finalists list can be viewed here, all finalists win either a One Show Pencil or Merit. Winners will be announced in a special streaming event in mid-June, details will be announced shortly.
Following “Moldy Whopper” as the work with the year’s most finalists are two entries tied at 18: “JFK Moonshot” by Digitas Boston with Unit 9 London for JFK Presidential Library and Museum, and “Project Understood” by FCB Canada Toronto on behalf of Google AI/Canadian Down Syndrome.
Agency tally
McCann New York has the most One Show finalist entries this year with 61, including 17 each for Microsoft’s “Changing the Game” and March for Our Lives’ “Generation Lockdown,” and nine for “The Team That Wouldn’t Be Here” on behalf of Verizon.
BBDO New York with Sanctuary Los Angeles is runner up with 39 finalists, including 14 for Monica Lewinsky’s anti-bullying initiative “The Epidemic” and 11 for Sandy Hook Promise’s “Back to School Essentials”.
In the third spot is FCB Chicago with 31 finalists, including 28 on behalf of Illinois Council Against Handgun Violence. Working with FCBX and Lord+Thomas, both Chicago, the agency has 16 for the organization’s “Most Dangerous Street,” and 12 with Lord+Thomas and The Mill, both Chicago, for “The Gun Violence Handbook”.
Goodby Silverstein & Partners San Francisco has 30 finalists, followed by Arnold Worldwide Boston with 29, TBWAMedia Arts Lab Los Angeles with 28, Ogilvy Chicago with 27, Droga5 New York with 26 and Scholz & Friends Berlin with 25.
The One Show 2020 juries selected 1,669 finalists representing 46 countries.
“People in the industry are eager for some good news, we’ve been inundated with inquiries about who made the final cut for The One Show,” said Kevin Swanepoel, CEO, The One Club. “In a year when other awards have been canceled, The One Show is the leading global awards program to elevate and celebrate the broad range of advertising and design work from around the world.”
The One Show is part of The One Club for Creativity, the nonprofit organization supporting and celebrating the global creative community.
The One Club awards shows each have their distinct focus. The One Show judges focus on creativity of ideas and quality of execution, while ADC Annual Awards juries maintain their historic concentration as the champion for craft, design and innovation.
