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    Home » Cameron Gray joins Ataboy as exec producer

    Cameron Gray joins Ataboy as exec producer

    By SHOOTFriday, November 19, 2021Updated:Tuesday, May 14, 2024No Comments923 Views
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    NEW YORK --

    Design-led content creation studio Ataboy has hired longtime collaborator Cameron Gray as its executive producer.

    Gray brings a well-rounded background in both broadcast production and postproduction advertising, with his most recent role being the executive producer for New Light, and sr. producer at The Mill prior. He has collaborated with agencies such as Publicis, Vayner, Velocity, BBDO, Deutsch, Mythology and on campaigns for global brands that include Pepsi, Target, Captain Morgan, 7-Eleven, Red Lobster, Stila Cosmetics, Home Depot, and MiO.

    Before joining Ataboy, Cameron had already nurtured a connection with founder and creative director Vikkal Parikh, and a healthy respect for the content studio’s work. Having collaborated with the company already on a myriad of projects over the last decade, Cameron said, “Ataboy has always felt like home. Vikkal creates a familial environment, where everyone has a seat at the table, so when I was approached to join the family full time, I leapt.”

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    Tags:AtaboyCameron GrayVikkal Parikh



    Review: Filmmaker Lynne Ramsay’s “Die, My Love” Starring Jennifer Lawrence

    Thursday, November 6, 2025

    A primal punk spirit rages through Lynne Ramsay's "Die, My Love," a jagged, go-for-broke psychodrama starring Jennifer Lawrence as an increasingly unhinged new mother and Robert Pattinson as her husband. In this cauldron of marital nightmare, set in a ramshackle rural Montana home, there are fires, real and imagined, and a variety of wildlife. There's an incessantly yapping dog, brought home by Jackson (Pattinson) shortly after the couple move in from New York. There's a horse in the road, inopportunely. And on the shirt on Grace (Lawrence) is a tiger. But, more than these animalistic flourishes, there is Grace, herself. In a moment early in the film, she prowls on all fours through tall grass, with a knife in her hand. The shorthand description of Ramsay's film, adapted from a 2012 novel by the Argentine writer Ariana Harwicz, is that it's about a woman with postpartum depression. But that's not quite right. It's more about the power and urges of a woman who, like a beautiful, feral creature, is not taking to domestication. That's the appealing through line of "Die, My Love," though it can be difficult to firmly grasp it in Ramsay's piercing but tediously overamplified character study. Still, as unkempt and overwrought as "Die, My Love" is, it's not a movie that's timidly weighing in on parenting and gender roles. There's plenty to admire in Ramsay's uncompromising and delirious portrait of marital hell, particularly in the bracingly raw performance of Lawrence. The abandon with which she throws herself into the role is enough to make you exclaim "Mother!" Grace and Jackson have moved near his childhood home. Their house belonged to Jackson's uncle before he killed himself. Jackson's parents (Nick Nolte, Sissy Spacek) live nearby, and Spacek's knowing... Read More

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